Thursday, November 29, 2012

There Are Many Ways To Use A Tri Fold Brochure

By Lenore Bolton


Tri fold brochures are essentially marketing tools that can be designed via desktop publishing through the use of various software programs. They can then be printed on standard inkjet printers and distributed. Another popular alternative, is to outsource the task to a professional printing service. The latter is a good option for those who desire a very sophisticated tri fold brochure for a specific kind of campaign or special event.

A brochure of this type can be used as a promotional tool, event guide, company mailer or informational pamphlet. Most are folded in such a way that they can be easily placed inside a business envelope. This makes them ideal for companies that use traditional mail for some of their marketing campaigns.

Such pamphlets feature six panels. Five are typically used for the information of the business owner's choice. It is wise to reserve the remaining panel for the recipient's name and address, as well as return address of the company. A suitable amount of space should also be left for first-class postage or a bulk rate mail stamp.

Brochures of this kind are very popular among business professionals who receive a significant amount of walk-in traffic. New company owners frequently use such tools as well, as a way of promoting their products and services to prospective customers and clients. They are easily left in shared spaces, such as reception areas and lobbies.

The aforementioned brochures are essentially a requirement for corporations whose employees frequently set up booths at trade shows, business expos or other promotional events. At such gatherings, they can be highly beneficial, especially when customers make purchases. The person manning the booth can give the consumer a pamphlet along with the item or items he or she chose to buy. Ideally, this will encourage the individual to contact the company in the future if he or she was satisfied with the initial product obtained at the event.

Brochures of this type can also be used to highlight sales events. For example, several panels can display a handful of key products that are being offered at a discount. The person may choose to feature coupons on the additional panels that one can tear out and present in order to receive an even greater discount or a free gift.

There are software programs on the market with which a business owner can design his or her own unique pamphlets. The majority of these programs come with a selection of basic brochure templates. The latter make it easy for one to design his or her own materials. Even those who have little experience with such projects will find that the software is easy to use. Of course, one may have to practice a bit before the task is perfected.

The software programs mentioned are offered in conventional stores or online. Some individuals, as previously mentioned, prefer to avail themselves of the services of a professional when they find themselves in need of such materials. Whichever option one chooses, he or she will probably agree that a tri fold brochure can be used to great advantage by virtually any modern business entrepreneur.




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