If I were to classify the video game industry itself as a mafia, I would gladly refer to it as a mafia with Nintendo as the proverbial godfather. The company has been around since before the 1900's, its humble beginnings being that of a small playing card distributor before it eventually became the monster we know it as now. Even with its success, I can't help but feel like Nintendo's youth has passed it by and it lost touch. Perhaps an online marketing company can help it find that very touch once more.
Nintendo is most like that grandfather who would show you nothing but cheap tricks when you're a child but did not let up even after you grew up. I will not argue that it was fun seeing him pull a quarter out behind my ear when I was five but it's not cute anymore. Nintendo is just like that quarter-pulling grandparent who simply won't let up on those silly tricks and it's that way with its attempts at social media marketing. It's a noble attempt but the results are simply not there.
When I set my eyes on the Facebook page of Nintendo, I feel like an online marketing company needs to be hired. To put it bluntly, I see little outside of news on the page, which makes me less engaged in posting or sharing out a thing. Maybe I'd be more invested if a questioned was posted directly to users like, "which game set for release next month are you most excited about?" Tactics like this are ones that Internet marketing firms like fishbat would cite as those able to boosts likes and followers.
If I were running things on Nintendo's side, I'd like to hold contests on the Facebook page. It would undoubtedly attract newcomers and increase the involvement of those who are already following Nintendo on that social media platform. There are certain pages which will not let people enter unless the page is liked by them, adding to the effectiveness. A winner is selected at random, though the winner must have followed the rules and answered the question correctly. This could be done by month, every two months, or however Nintendo would prefer.
Nintendo should not have to stay stuck in the past. They are a big enough company in which they can bring in fresh talent to run important branches of the organization, which would be helpful considering how much they would know about social media in comparison to older people. There should also be an element of risk involved, since the contests would be a great asset in bringing in likes and followers. It's a small price to pay but in a competitive business like video games, a risk or two could potentially take it further.
Nintendo is most like that grandfather who would show you nothing but cheap tricks when you're a child but did not let up even after you grew up. I will not argue that it was fun seeing him pull a quarter out behind my ear when I was five but it's not cute anymore. Nintendo is just like that quarter-pulling grandparent who simply won't let up on those silly tricks and it's that way with its attempts at social media marketing. It's a noble attempt but the results are simply not there.
When I set my eyes on the Facebook page of Nintendo, I feel like an online marketing company needs to be hired. To put it bluntly, I see little outside of news on the page, which makes me less engaged in posting or sharing out a thing. Maybe I'd be more invested if a questioned was posted directly to users like, "which game set for release next month are you most excited about?" Tactics like this are ones that Internet marketing firms like fishbat would cite as those able to boosts likes and followers.
If I were running things on Nintendo's side, I'd like to hold contests on the Facebook page. It would undoubtedly attract newcomers and increase the involvement of those who are already following Nintendo on that social media platform. There are certain pages which will not let people enter unless the page is liked by them, adding to the effectiveness. A winner is selected at random, though the winner must have followed the rules and answered the question correctly. This could be done by month, every two months, or however Nintendo would prefer.
Nintendo should not have to stay stuck in the past. They are a big enough company in which they can bring in fresh talent to run important branches of the organization, which would be helpful considering how much they would know about social media in comparison to older people. There should also be an element of risk involved, since the contests would be a great asset in bringing in likes and followers. It's a small price to pay but in a competitive business like video games, a risk or two could potentially take it further.
About the Author:
Comparing online marketing companies to find a full service agency that can take care of all your marketing needs can be tough. fishbat, Inc. can help you today!. This article, Can Nintendo Be Assisted by an Online Marketing Company? is available for free reprint.
No comments:
Post a Comment