Thursday, November 22, 2012

Defining Seo

By Frank Hatcher


The definition of "Organic SEO" is the unpaid optimization of content for search engine indexing purposes. When search engines such as Google are tasked with displaying relevant search results to the browsers, organic seo helps them find your site. This is the opposite of PPC, or paid search, which enables websites to achieve high rankings by paying for impressions or the number of times the website link shows up, as well as for conversions, which are known as "click-throughs".

The best way to achieve Organic SEO is by having a website that conforms to all of the rules within the algorithms used by search engines. Real organic content is the most important of all of the facets of organic seo. Fresh, unique, and relevant content is crucial for a great rankings. Practicing good organic SEO means creating a website that boasts quality content and offers real value to the visitor, has frequent updates, and uses rule-abiding processes. If the website follows these guidelines consistently, it will earn great rankings in the organic search results.

As recently as 1-2 years ago, all that was needed to get your website discovered by search engines like Yahoo, Bing, and Google was to fill your content with keywords, even if it was poorly written. Then you would update your content once in awhile and that was that. Even before that, webmasters were able to get away with unsavory tricks like cloaking text, a slick method that involves writing the keywords in a white font in the margins of web pages. These words could not be seen by humans but were indexed by search engines and helped to gain great rankings. Currently, search engines are better able to detect efforts to deceive them and have tightened up processes to prevent these low quality websites from being ranked on the first few pages of results.

The Panda update from Google a few years ago was a radical step taken by the search engine company to protect searchers from low quality websites showing up in search results. The Google update forced websites to review their published content in terms of quality of the writing, plagiarism or duplication of content from other sites, and lowbrow tactics such as keyword stuffing and cloaking text. This update was a major blow to link farms, many of which had multiple articles on similar topics published on their sites to provide platforms for online advertising, affiliate links and back linking to other websites solely for SEO reasons.

Since the Panda update's implementation, Google's first few pages of search results mostly show websites that are using good organic content practices. This has resulted in companies and SEO professionals scrambling to rewrite their content, check for duplication and take a close look at the quality of their linking programs. Because of this, organic content production has become a viable business in its own right. Organic SEO relies heavily on the use of best practices, as opposed to various schemes and tricks used by many websites. A website with quality organic content attracts links from other sites, which use it as a reference for their own content to enhance the user's experience. If you follow these guidelines and continue to add quality content to your website on a consistent basis, you will get the great rankings you desire.




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