If you are talking about some of the most reliable methods out there for marketing, truck wraps may be one of the top responses. Tried-and-true, these wraps have proven themselves to be reliable, which should be reason enough for them to be put to use. Of course, marketing has changed over time and companies have come up with creative ideas in order to help in the process. Coca-Cola, for example, has put together something that is rather unique and that alone practically entails attention to be drawn to it.
The Drum posted an article about a new ad campaign that Coca-Cola put together. It has been called the #ReasonsToBelieve campaign and, essentially, it was designed in order to suggest others to "believe in a better world." Juxtaposing positive and negative messages with one another, one particular TV commercial would go to show that people should look at the good happening in the world as opposed to focusing on all of the bad. It's a noble message to make and a well-known brand like this can make it even greater.
This campaign seemed to urge people to focus on various aspects of life, at least the positive ones, but what about the idea of engaging in consistent acts of kindness? It's not hard to see why this was suggested, especially when considering how the smallest of actions can serve to make anyone's day. In addition, keep in mind that Coca-Cola has been heavily engaged in social media as well. The #ReasonsToBelievehashtag is to be put to use by various users in order for the message to spread further.
I have to believe that companies like JMR Graphics will be able to focus on this and speak positively about it, too. These creators of truck wraps and the like understand what is needed in order for a particular message to expand to the masses. After all, not many campaigns seem to take it upon themselves to tell others to actively go out and perform good deeds. The fact that this can be done with a strong vehicle like social media set in place is one which can't be ignored.
Anyone who frequents the Internet can tell you that there are so many negative stories out there and very little focus is brought on what's positive. The latter is what has to be changed and I think that Coca-Cola's actions have been able to make the good in life stand out that much more. If the good deeds you go about are what may be seen as smaller, they should not matter. To me, those very actions can serve to make anyone's day that much better.
The Drum posted an article about a new ad campaign that Coca-Cola put together. It has been called the #ReasonsToBelieve campaign and, essentially, it was designed in order to suggest others to "believe in a better world." Juxtaposing positive and negative messages with one another, one particular TV commercial would go to show that people should look at the good happening in the world as opposed to focusing on all of the bad. It's a noble message to make and a well-known brand like this can make it even greater.
This campaign seemed to urge people to focus on various aspects of life, at least the positive ones, but what about the idea of engaging in consistent acts of kindness? It's not hard to see why this was suggested, especially when considering how the smallest of actions can serve to make anyone's day. In addition, keep in mind that Coca-Cola has been heavily engaged in social media as well. The #ReasonsToBelievehashtag is to be put to use by various users in order for the message to spread further.
I have to believe that companies like JMR Graphics will be able to focus on this and speak positively about it, too. These creators of truck wraps and the like understand what is needed in order for a particular message to expand to the masses. After all, not many campaigns seem to take it upon themselves to tell others to actively go out and perform good deeds. The fact that this can be done with a strong vehicle like social media set in place is one which can't be ignored.
Anyone who frequents the Internet can tell you that there are so many negative stories out there and very little focus is brought on what's positive. The latter is what has to be changed and I think that Coca-Cola's actions have been able to make the good in life stand out that much more. If the good deeds you go about are what may be seen as smaller, they should not matter. To me, those very actions can serve to make anyone's day that much better.
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Visit JMR Graphics if you are looking for some additional information about auto and truck wraps!. Free reprint available from: Truck Wraps & The Idea Of Coca-Cola's Advertising.
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