There are some video marketing campaigns I really admire. Actually, there are many that everybody's heard of, the Christmas Coca-cola or John Lewis advert are, Perhaps, a aesthetic indicator that it's time to buy a turkey. That is, if you had forgotten. It's these two particular adverts that have the ability to change the mood of their audience instantly, Instigating festiveness in even the most miserable of people. "It's only Christmas when the John Lewis advert has been on" is a phrase I've heard on numerous occasion , as though Christmas isn't a set yearly thing that will happen regardless if we see Santa jollily sipping a coke on the TV.
More recently I admired was Three's Twitter trend #DancePonyDance, which corresponded with their advertisement where a pony dances to Fleetwood Mac, If you're yet to see this fantastic video, then I suggest you take a look.
The most intelligent and engaging part of the advert was its online interactive features, not only did you get to watch a pony do the moonwalk, but you had the ability to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". Social media went crazy.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that's equally, or even more, huge on the internet. /And there are hundreds of them, a firm favourite is still the 'End of Ze World' animation.
How does an amateur video such as this escalate so quickly in the internet ranks? What's the exact formula to produce a viral video? Of course there has to be certain amount of quality in the video, though the real question we need to be asking is how it produces the initial views in the first place. One can understand how Three manage to produce a viral video so easily, but their market it already there, they've already built themselves an audience, all they have to do is upload something. For someone to come out of the blue, with no ready-made market, and cause riots over social media, well that's rather impressive.
So, how much of this success is thanks to the actual video, and how much is just dumb luck? While assessing and YouTubing how exactly I could formulate my own viral video and, through this, online fame, I came across this video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Alright, so it doesn't exactly rocket my online fame chances, but it provided me with the means to at least give it a try. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
More recently I admired was Three's Twitter trend #DancePonyDance, which corresponded with their advertisement where a pony dances to Fleetwood Mac, If you're yet to see this fantastic video, then I suggest you take a look.
The most intelligent and engaging part of the advert was its online interactive features, not only did you get to watch a pony do the moonwalk, but you had the ability to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". Social media went crazy.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that's equally, or even more, huge on the internet. /And there are hundreds of them, a firm favourite is still the 'End of Ze World' animation.
How does an amateur video such as this escalate so quickly in the internet ranks? What's the exact formula to produce a viral video? Of course there has to be certain amount of quality in the video, though the real question we need to be asking is how it produces the initial views in the first place. One can understand how Three manage to produce a viral video so easily, but their market it already there, they've already built themselves an audience, all they have to do is upload something. For someone to come out of the blue, with no ready-made market, and cause riots over social media, well that's rather impressive.
So, how much of this success is thanks to the actual video, and how much is just dumb luck? While assessing and YouTubing how exactly I could formulate my own viral video and, through this, online fame, I came across this video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Alright, so it doesn't exactly rocket my online fame chances, but it provided me with the means to at least give it a try. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
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