Sunday, November 24, 2013

Tips For Using Facebook Marketing In Your Business

By Stavros Georgiadis


There are no miracle methods you can use to develop a successful social media marketing campaign. Every company out there has an audience that has various dislikes, likes, needs and wants. In order to use Facebook successfully, you need to learn all you can about it. This article will help to educate you on the subject.

Think of Facebook as a way to share content. Facebook is not only about socializing; it's a major source of content. Create your content with this in mind. You can even use Facebook to promote your articles or blog posts. It brings plenty of traffic for your business.

Answer any questions and respond to comments on Facebook. Show that you appreciate their questions and comments, and give helpful responses. When you already have an answer available on your website, link to it.

You will be able to put your fans email addresses on a list that will reach them using the 'custom audiences' feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Improve the Facebook marketing interface of your page using custom tabs. Tabs will give you the opportunity to organize information on your page. For instance, if you have a store, you can create a tab just for that.

Any company that doesn't regularly deal with customers doesn't really need to have a Facebook page. This is because customers are random so they likely will not follow daily posts. Invest in targeted Facebook ads instead.

Offer something that is unique when someone "Likes" your Facebook page. If someone likes your page it will get you a ton of exposure. Try offering something exclusive and free to people for "liking" your page. It could be a sweepstakes or something that every person gets. If they want the item you're giving away, they won't mind subscribing to your page.

Carefully chose your updates. If your updates don't contain any valuable information, your subscribers will lose interest. Make sure your updates are helpful, educational or entertaining. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.

Only post updates that are pertinent to your area of business. Make sure you are talking about things that interest your customers. Use your own personal Facebook account if you wish to do that.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. A good way to begin is by adding Facebook buttons to your own sites. This helps visitors find your page much easier, and it is a less intrusive method of marketing. When they "like" your business on Facebook, you will be able to easily update them on happenings in your business.

Now, you're equipped with useful Facebook marketing tips. Using Facebook to assist with your marketing does not cost a lot of money, it just takes some time. Make sure you start immediately because it is unlikely that your competition is using Facebook. They may have also read this article, so get to work!




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