There have been many social media outlets that gained steam over the course of time and I feel as though Pinterest holds that distinction very well. Facebook and Twitter stand as some of the most commonly utilized but the truth is that Pinterest has shown so much growth over the course of time. Many sites seem to struggle with retaining users; this is not the case with this particular network. Brands can use it to become stronger, as a social media marketing coach could tell you.
First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.
Being able to use Pinterest for the sake of business may seem like a stretch to the general public. After all, how can a site that specializes mostly in the pinning of various graphics become a platform that can help a company expand? Well, Ione of the ways that I can see this happening is through the engagement of fans that already belong on previous network channels. By this account, one could take Facebook fans and Twitter followers alike before recommending them to their Pinterest page, which only helps the brand that much more.
Fans may be attained thanks to these various channels but what about further interaction? A company could put Pinterest to the test by allowing the pinning various graphics, each of them proving to be aesthetically pleasing. Visual engagement is important in most cases and a social media marketing coach would be able to tell you the same. Authorities along the lines of S-M-M-C will also be able to tell you that comments and replies matter as well, so make sure that you post these in conjunction.
I believe that Pinterest has grown so much as a website, not only for leisurely purposes but business ones as well. One can see that the site has built such a strong reputation for itself in the past and I think that it goes to show. Pinterest has a user base that even Facebook and Twitter alike would be impressed with. Even if most users would like to get lost in pinning random images and finding recipes, to name a couple of examples, a social media marketing coach can see how the infrastructure may help brands.
First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.
Being able to use Pinterest for the sake of business may seem like a stretch to the general public. After all, how can a site that specializes mostly in the pinning of various graphics become a platform that can help a company expand? Well, Ione of the ways that I can see this happening is through the engagement of fans that already belong on previous network channels. By this account, one could take Facebook fans and Twitter followers alike before recommending them to their Pinterest page, which only helps the brand that much more.
Fans may be attained thanks to these various channels but what about further interaction? A company could put Pinterest to the test by allowing the pinning various graphics, each of them proving to be aesthetically pleasing. Visual engagement is important in most cases and a social media marketing coach would be able to tell you the same. Authorities along the lines of S-M-M-C will also be able to tell you that comments and replies matter as well, so make sure that you post these in conjunction.
I believe that Pinterest has grown so much as a website, not only for leisurely purposes but business ones as well. One can see that the site has built such a strong reputation for itself in the past and I think that it goes to show. Pinterest has a user base that even Facebook and Twitter alike would be impressed with. Even if most users would like to get lost in pinning random images and finding recipes, to name a couple of examples, a social media marketing coach can see how the infrastructure may help brands.
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