Friday, November 29, 2013

How To Choose The Perfect Major

By Franklin Skribbit


For the indecisive person, choosing a college major could be the bane of their existence. The pressure of choosing a life path by committing to a single, focused line of study for the next four-odd years of their life can be maddening. It can be difficult to choose one major from a list of two-hundred with just a few lines of description to go off of. There are a few things to consider when making this decision that should help ease the pain of grown-up decision making.

By this point, you've just about given up hope, searching for "Proof That Social Media is a Scam" instead of "local social media training in Logan." It's a frustrating part of the marketing world to get into, as success is often slow coming. Even those that have been working on it for years aren't making an impression though. Why is it that this marketing hot spot of the world just isn't performing like everyone says it will?

When a company announces an opening for a new job, they generally like to hire the person who is the most valuable to the company. Of course, you can help influence this by your past experience, your attitude, your personality, and a number of other factors. However, the truth is that those who have graduated college with a bachelor's degree are seen as being more relevant and useful to a corporation than those who just have a high school diploma. So not only can it be more frustrating to get a job without one, but it can make the job hunt extremely difficult during times of recession when employment is scarce.

You Are Better Paid

You create a marketing strategy, set it into motion, and know what to measure to indicate success. Instead of doing this though, they do the "social media thing"-e.g. posting every day, asking questions, putting up funny pictures-and then sit and wait for fame and fortune to bring them clients. Do they know who their growing audience is though? Can they measure that a new "like" on a page transformed into a comment to a picture, share to a friend, or a visit to the website?

Once you've narrowed down your options, research them. The college catalog is not going to give you sufficient information to make a decision. Search each major's websites. Read about the faculty, current students, and classes offered.

What about if you're trying to get people to your site? You need to be (1) giving people incentives to listen to you on social media (give them content they can use), and (2) occasionally push people to your website. Number 2 can be taken care of with various promotions or giveaways. Once they're on your site, Google Analytics can help you figure out how many people made the jump from your social media platforms; you can even find out what page they landed on.

Finally, remember that this is your decision. Consider the advice of parents and friends, but don't let outside pressures dictate your choice. While it is true that some majors will lead you to more pay, prestige, or stable jobs, it is also true that each major has something valuable. So whether you graduated with a healthcare administration degree or a business degree, you can be glad you picked the major that was meant for you.




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