Trying to do reputation management yourself can be very frustrating. Most of the information out there regarding increasing your online presence only tries to sell you something in the end. Search engine optimization articles tell you little bits and pieces of how to increase your blog subscribers or sell a product, but not how to take over the first page of real estate on the major search engines. I've looked at some companies with pretty bad reviews recently and conducted some research as to what the ones succeeding in reputation management are doing. Veritas Inc Atlanta is a marketing company in Buckhead, Georgia that is doing just that. In this post, I will reveal just what this company is doing to get rid of scam claims or former employee gripes on sites like ripoff report, complaints board, etc.
To gain a positive image through reputation management, you have to get online searches to look more positive. Check out this example of Veritas Inc Atlanta at Veritas Inc Atlanta Reviews. It's a great example of relevant and cool info that people love. If there are negative search results that show up under your company name, people will click on those. People love negative news more than positive news. People look for things like bad reviews, negative reports, ripoff reports, scams, etc. They are actually searching for these terms online right now.
As if it isn't hard enough for a business owner to get their online presence out there, these negative reviews can surely leave you frustrated and overwhelmed. Don't get me wrong, reputation management is very difficult and time consuming. However, it is manageable. I recently reviewed the company, Veritas Inc Atlanta and their online presence. Needless to say, its not very good. The company's first page of Google listings includes a ripoff report and a scam blog. Apparently, a couple of people didn't like being terminated and wanted the world to know. However, what this company is doing now is quite remarkable and can help us all get a little better at reputation management.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
To really get the job done, Veritas Inc Atlanta has several profiles set up on different web 2.0 properties with advice for entrepreneurs and business owners. This could be another great way to get backlinks. Giving people free information that they can use to increase their business makes your content spread like wildfire.
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
To gain a positive image through reputation management, you have to get online searches to look more positive. Check out this example of Veritas Inc Atlanta at Veritas Inc Atlanta Reviews. It's a great example of relevant and cool info that people love. If there are negative search results that show up under your company name, people will click on those. People love negative news more than positive news. People look for things like bad reviews, negative reports, ripoff reports, scams, etc. They are actually searching for these terms online right now.
As if it isn't hard enough for a business owner to get their online presence out there, these negative reviews can surely leave you frustrated and overwhelmed. Don't get me wrong, reputation management is very difficult and time consuming. However, it is manageable. I recently reviewed the company, Veritas Inc Atlanta and their online presence. Needless to say, its not very good. The company's first page of Google listings includes a ripoff report and a scam blog. Apparently, a couple of people didn't like being terminated and wanted the world to know. However, what this company is doing now is quite remarkable and can help us all get a little better at reputation management.
The marketing firm is putting a lot of content out there, highly optimized for their company's name. I know this may sound sort of elementary, but you wouldn't believe the companies who don't do it! Since most companies are trying to sell their products or services, they are focused on the keywords that will perform this function. However, most people are going to search for your company name as well. Then, they will search for your company's name and the word 'reviews' placed right after it. If you aren't taking care of your on-page SEO elements, this is a great place to start. Get some quality content out there with your company's name as the keywords targeted.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
To really get the job done, Veritas Inc Atlanta has several profiles set up on different web 2.0 properties with advice for entrepreneurs and business owners. This could be another great way to get backlinks. Giving people free information that they can use to increase their business makes your content spread like wildfire.
Reputation management is attainable, but extremely time consuming. If you've really got some bad stuff out there that you want to get pushed down, you may want to hire a professional. However, if you only have one or two things on the search results, you could probably do it yourself. Don't get frustrated. Prepare for the long haul, and you will eventually see your online reputation get better. After all, it takes a long time to gain back trust. The same goes with consumer opinion.
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To see a great example of this method to boost a website for your personal name or company, make sure to go and visit Veritas Inc. Veritas has done a nice job getting this page to rank well
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