Monday, October 28, 2013

Developing Coaching Products

By Elizabeth N. Jennings


Right now, there are so many people who are creating and selling high ticket coaching programs in ht online arena. Sadly, not all of them are getting their desired response from their prospects. Don't be one of them by simply taking these steps,First thing to do is to get your prospects to sign up to your newsletters. It's important that you have their email address and phone number so you can easily get in touch with them. Getting these people to subscribe can be very challenging especially now that spam emails are on the rise. But you can still convince your prospects by giving them an assurance that you're a great source of information and that you will not share their contact information to third parties. Of course, it will help if you offer ethical bribes like free ebooks and special newsletters.

Benefits Coaches who develop educational products are well aware of the schedule of added benefits behind the package. Following are some examples,Increased Credibility. Delivering high quality, branded products to your niche is one of the most powerful means to build your credibility. There is virtually no other way to accelerate your perception as an expert in your niche.Improve your networks, Authorities in your niche are usually very willing to assist and participate in the development of products that assist their industry. Networking with these authorities will give you an immediate, highly leveraged entry into your niche. It will open many doors to Joint Ventures; list sharing! ; public forums; group meetings; etc.

If it has been more than two months and you're still not successful in getting some of your prospects to sign up, I suggest that you offer them with free sessions via Skype. Perhaps, they want more solid proof that you're the best coach to address their needs and demands. If your coaching program is all about making money online, you can offer free sessions as to how your prospects can create their very own website. Give all the information they need for free. Your goal here is to convince them that you have enough knowledge to share to help them realize their goals in as little time as possible.

Special reports and ebooks are great ways to communicate your coaching message and introduce yourself to potential clients. People can get your information and become familiar with you and your coaching at a low cost so there is not great barrier to entry for your coaching. Later they can move to higher priced items.Teleclasses and telecourses are another avenue to reach potential coaching clients in larger groups. Teleclasses based on a particular challenge or goal common to your target coaching niche are a great way to introduce people to your coaching and to get them on the road to solutions.

Applications.Once you have products, how can you put them to use for maximum affect? We'll now investigate some ways you can use your products to increase enquiries; conversions and sales.Building your list. In a previous edition of Coaching Inspirations, we discussed the sales funnel, and how important it is to get as many qualified prospects in the top of your funnel as possible. Using your products is a highly leveraged means to do this. Here are a few examples,Offer a free eBook as an incentive to join an online club; eZine; newsletter.Let people download a "Special Report" after subscribing to your list.Mention your list (education-based) on your tele-clinic call.Gather business cards or contacts at your seminar.

Start with ebooks. You would want to test the waters first. You would want to see if your potential clients will really spend their hard earned money on your products. As these people will usually not take huge risk on their initial purchases, offer them with something small but truly valuable. I suggest that you start with ebooks that will cost no more than $100. The number of sale that you're going to make will make give you an idea if you're ready to take your product creation endeavor to the new level.

Quality over quantity. It's important for any businessman to ensure that his clients will do repeat business with him over and over again. This will only happen if your customers are extremely happy with their purchases. So, instead of coming up with hundreds of mediocre ebooks, come up with those that your buyers will really treasure. Pack them with amazing information that will really bring difference to the lives or careers of your clients. As you're starting out, I would suggest that you strive to give these people more than their money's worth. This will help in making them remember you for a very long time. Not only that, this will also help in getting these people to recommend your ebooks and coaching services to their friends and family members.




About the Author:



No comments:

Post a Comment