Thursday, October 24, 2013

How You Can Address Criticism In Web Marketing

By Alexandria Henderson


The thought that a business can be globally adored and loved is false. This is true both offline and on the web. It doesn't matter how good your company is, you are always going to have to contend with naysayers.

It's how you deal with the criticism when you find it that counts. This is especially important to do when you do your business on the web -- where people don't have a lot of chances to interact with you in person to counteract the negative opinions they read. So here's what you have to do.



Respond to every criticism you see quickly. This is super crucial. You should not just let a negative review sit somewhere and not respond to it. If you see the feedback in a Multi Level Marketing public forum, reply through the same thread and thank the person for her or his views.



State that you'll look into the matter and then ask for permission to contact the person privately. This offers proof that your main priority is the development of the best possible product and that you can take feedback well. This will help you earn lots of respect.

Actually invest some time looking into whether or not a complaint is about something that actually needs to be remedied. Everyone knows how to tell trolls and truthful feedback apart. You don't have to reply to "you suck."

"I came across a 404 page" or "the formatting appears weird" are things you need to have a look at. Check out everything if a change should be made, make it. This shows to others that you are paying attention and will act when action is needed.

Your replies have to be customized. If you modify something based upon a feedback launched by someone specific, let that person know that you've modified things to make them a lot better. It is also good to put up a post or a response in the forum that says, essentially, the same thing.

This shows you do not merely get upset when someone criticizes you. It demonstrates that you work hard to give people what they really want. This is a fantastic idea--even when you decide not to make a change that's been requested. Write that you investigated the matter but have decided to leave things the way they are. Be sure you clarify why this is.

Try to bear in mind, beyond everything else, the manner in which you react to opinions is all about taking care of your reputation. If you fire back at someone for saying something negative about you, you simply look petty. If you dismiss the criticism people have given to you and insist that everything is good, you're going to seem like you don't understand your business or product well.

Keep your ego in check. People are not attacking you as a person (hopefully). They did not have a gratifying experience with your product or service. This implies something needs to be resolved so the experience will be better next time.

How you take feedback says quite a lot both about you and your company. Try and be as optimistic as you possibly can about it!




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