Through the years, my ideal client description has changed. At the beginning, as any new entrepreneur, I was green as well as inexperienced. My perfect client description wasn't limiting. Initially, my ideal client included anybody who I could beg to employ me both for free and trade of services. However, I soon found, like many of you may have, that working for free doesn't pay bills. I needed to do something different, and something different just couldn't be taking on another job to support my entrepreneurial business. Then, I realized that I had to be more discriminating with my clientele. I realized that if I wanted to pay my bills, I needed to define my clients as people with the income to pay me.
Initially, that limitation only dealing with clients who are able to pay may seem selfish. However, think it over. You need to determine if your business is becoming a charity or are you in business to make money for yourself and your loved ones. It is not your responsibility to provide services for individuals that cannot afford the services you provide. When you decide that you are worth it, then others will discover you as someone who is worth it, too.
At the same time, you cannot be ridiculous with your fees. In the event the standard pricing in your area is $99 bucks, you cannot suddenly charge $299 without a reputation of being good at what you do and having followers. However, you can up charge a bit so you set yourself apart from the other people within your industry. Even though, you might have to practice telling WHY you are worthy of their investment and distinguishing yourself as more valuable for your services and uniqueness. When you can accomplish that without sounding defensive, then you're very likely to get the amount you're requesting.
I should clarify that anytime I believe that that you should not work for free, I do not suggest that you should never work for free. In the event that you've got the possibility to speak at a venue with any audience including individuals who may have the ability to pay you for your services later, then speak. In addition, if you are invited to speak at no cost for a venue with an audience which includes people of influence who've got attachments to groups or organizations with money to pay you for other events, then speak for free.
Other opportunities might present themselves, too. Let us say a venue doesn't have the funding to pay you, yet they have the means to provide you with photographs as well as videography of the presentation, then consider speaking free of charge. Along those lines, if the venue will provide you with free marketing and advertising, then you're in great shape for speaking. As you can see, there could be situations that warrant free talks for later payoff, so you should be discriminate with your time.
Now, once I coach other people, I ask them to determine who their customers are in the world. Who are they? What do they do? How much money do they make? Personally for me, my perfect customers are individuals who are able to afford my services. Over time, I've achieved a level of excellence along with a high quality level of clients who're determined, focused, and committed to doing it. Therefore, I'm able to become more selective. You will notice that, in the beginning, you might have to be inclusive of most. Nonetheless, remember a shit disturber isn't worth your time or cash. Don't be so desperate that you allow someone else to monopolize your time, attention, and money.
Initially, that limitation only dealing with clients who are able to pay may seem selfish. However, think it over. You need to determine if your business is becoming a charity or are you in business to make money for yourself and your loved ones. It is not your responsibility to provide services for individuals that cannot afford the services you provide. When you decide that you are worth it, then others will discover you as someone who is worth it, too.
At the same time, you cannot be ridiculous with your fees. In the event the standard pricing in your area is $99 bucks, you cannot suddenly charge $299 without a reputation of being good at what you do and having followers. However, you can up charge a bit so you set yourself apart from the other people within your industry. Even though, you might have to practice telling WHY you are worthy of their investment and distinguishing yourself as more valuable for your services and uniqueness. When you can accomplish that without sounding defensive, then you're very likely to get the amount you're requesting.
I should clarify that anytime I believe that that you should not work for free, I do not suggest that you should never work for free. In the event that you've got the possibility to speak at a venue with any audience including individuals who may have the ability to pay you for your services later, then speak. In addition, if you are invited to speak at no cost for a venue with an audience which includes people of influence who've got attachments to groups or organizations with money to pay you for other events, then speak for free.
Other opportunities might present themselves, too. Let us say a venue doesn't have the funding to pay you, yet they have the means to provide you with photographs as well as videography of the presentation, then consider speaking free of charge. Along those lines, if the venue will provide you with free marketing and advertising, then you're in great shape for speaking. As you can see, there could be situations that warrant free talks for later payoff, so you should be discriminate with your time.
Now, once I coach other people, I ask them to determine who their customers are in the world. Who are they? What do they do? How much money do they make? Personally for me, my perfect customers are individuals who are able to afford my services. Over time, I've achieved a level of excellence along with a high quality level of clients who're determined, focused, and committed to doing it. Therefore, I'm able to become more selective. You will notice that, in the beginning, you might have to be inclusive of most. Nonetheless, remember a shit disturber isn't worth your time or cash. Don't be so desperate that you allow someone else to monopolize your time, attention, and money.
About the Author:
James Malinchak, Highlighted on ABC's Hit Tv Show Secret Millionaire, is recognized as by many industry experts as the World's #1 Big Money Speaker Coach and Trainer. For Free of charge Video Trainings concerning how to receive money to speak and the ways to turn into a motivational speaker, go to http://www.millionairespeakersecrets.com/.
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