Monday, September 30, 2013

The Do's And Don'ts Of Article Marketing

By Megan Forbes


Starting a blog for your online business is a great way to promote your leadership. Post thoughtful articles on your blog that show your thought, your integrity, humor, professional insights and your leadership. Talking about current trends in your industry will help customers and potential customers see that you are on top of things.

When attempting to market articles to drive traffic or sell products, a lot of people decide to do this work themselves. Always remember that it does take talent to write. You might grasp grammar and practice perfect punctuation. You might even realize that you have just witnessed alliteration. But writing requires a way with words. It is art, not just book smarts.

Write yourself deep into your article. Including aspects of your personality and originality appeals to your audience more than a dryly written article pushing a product. Be honest with your writing, and let your own style shine through. Your readers will appreciate the effort, and are more likely to return.

Take advantage of social media along with its latest seo guidelines! Using your Facebook or Twitter accounts can be a great way to grab new readers. Simply post an update every time you publish a new article to get your followers' attention. You can even ask them to share your article with friends, in order to grow an even larger amount of eyes.

When you write for article marketing purposes, never split your article over multiple pages. This practice is tempting, because more pages means more territory for advertisements and search engine optimization keywords. The benefits are outweighed by the annoyance multi-page articles cause to readers. At the very least, include a prominent link in your article that lets readers see the whole thing on one page.

Try to avoid defaulting to an automatic writing service for your article marketing goals. While they can provide you with a lot of articles in a short amount of time, they cannot guarantee quality. In fact, many do not even use proper English. Do yourself a favor and stick to writing your own content; once you get the hang of it, you can write more articles in a shorter period of time.

Make your articles lead readers to a next step. Even though readers wish for a solution in 5 steps, they know one article is not going to really have all the answers. Before writing your article, identify the next step you want your readers to take. Build that into your article and lead them right into your sales funnel, with the promise of better things to come.




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