Saturday, January 12, 2013

Lesser Known Games Using an Internet Marketing Company

By Rob Sutter


When talking about video games that have been successful, a number of factors have gone into it. Yes, the overall quality of such games worked since aspects like graphics, sound, and gameplay are usually of the highest pedigree. However, it'd be wrong to dismiss the power of advertising, which is what separates good games from other good games which don't have that utility to help. I believe that an Internet marketing company can help the titles which are still fun but just don't have enough eyes on them.

For example, "Hotel Dusk: Room 215" was released early into the original Nintendo DS' lifespan. I consider it to be one of my most favorite games because it blends story and gameplay in a package that's akin to a Film Noir title. The fact that Nintendo itself was responsible for its creation should have ensured its success. However, it proved to be a niche title that not many people could have gotten into, despite the high level of quality at play.

Another example I can name off easily is "Okami," which is quite an attractive game due to its unique watercolor-like aesthetic. This painting is one that is animated, though, and you will see that once you sink your teeth into this grand adventure. Despite its several accolades it had accumulated over the years, Capcom hasn't secured a grasp on its overall popularity. While every gamer worth their salt knows who Mega Man is, Okami is still very much an overlooked title which could benefit from the Internet's impact.

Employing an internet marketing company would be excellent for any video game that needs it because the positives are plentiful. The success that organizations such as fishbat has gained cannot be denied and such clients have received increased exposure and fan counts. I believe that a game like "Hotel Dusk" would benefit so much from this, too. The sequel stayed secluded to Europe for the longest time and it had never seen the light of day outside of the country.

I don't think it's right that genuinely good games are ignored simply because marketing isn't all there. If you ask me, there are more excellent games that don't have the attention than terrible games that do. Yes, media exposure plays a great part here and I have to believe that certain titles can benefit from Internet marketing. After all, gaming should only get better as time moves onward and without this type of marketing put into play, I fear it may grow stagnant.




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