Saturday, December 8, 2012

How one man made Social Media Marketing turn his company around

By Erik Garcia


Today's changing society means one of two things for companies. It means that you have to adapt to the changing business model or you will die.

Seriously, it's that cut throat. I'm not simply saying that because I am a social media advertising professional, I'm saying that since I have actually seen companies go from absolutely nothing to something in a short period of time and I have actually also seen a business go from something to absolutely nothing due to the fact that they failed to accept social media advertising into their overall marketing mix techniques.

Here is my insight to companies and brands who are still on the bubble when it comes to determining to feature social media advertising.

Do it now and do it fast! There is not much time left in this crazy world. Meaning that everyone is jumping on the bus. Most companies have seen the value of social media marketing and what it can do for their business. I myself, have seen the results in the last couple of years.

In reality, I have actually gotten more leads and conversions than I would have ever before gotten if I had not made use of social media marketing into my own campaigns.

Right here is a fast tale. I fulfilled a man who possessed a Recording studio. He was trying to find a means to record more leads online so that he could lease his area. In the beginning he was spending a good quantity of cash on PPC projects which were good, but was not assisting his overall objectives. On the contrary he was investing too much on advertising and wasn't delighted with the results.

After he found me online he gave me a call and I immediately gave him several ideas that would not only save him money but target the right people in his area.

Right here is what we did ... First we created several Social Network accounts, Than we developed tons of content utilizing videos and articles. For one month I would post and distribute his content all throughout the web.

Within 2 short months the phone begin to ring off the hook and in a matter of days he was swamped with telephone calls from potential clients. We also highlighted his studio with a video that helped individuals see just what they were entering. He now has over 1,500 subscribers on YouTube and has a daily following of faithful evangelist to talk about his studio.

This is just one way to break through the clutter and become the purple cow in your industry.




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