It's a very common practice to give gifts in many commercial industries around the world. Staff give their workers incentives, companies give their clients gift packages, and stores give their consumers promo items. The practice doesn't entail the swapping of cash, but it encourages the establishment and reinforcement of business relationships. It even helps businesses gain the allegiance of their recipients by making them feel important and valued. Gift giving may not be the most certain way to survive in the industry, but it is considered vital because it helps companies build network and create presence.
It's also applicable in Singapore, where the economy continues to boom, thanks to its commercial industry. It's already part of their culture to give presents. Businesses give welcome gifts to their prospective and new customers, and thank-you presents to their existing ones to make them feel that they are important in the company and that their role in the victory of the company is very large. And when clients feel valued, they are likely to continue dealing with the company.
Corporate gifts also help create brand awareness for the company. As the items bear the company's name and brand, the company continues to be relevant wherever the gifts are, giving the impression that it's a strong contender in the industry. People who see the logo on the items are reminded of the merchandise or services the company offers.
But while the act of corporate gift giving has a positive goal, it might be seen as a negative deed as well, especially if the corporate gift is very pricey. Some might interpret it as a bribe to the recipient, which makes the action improper. When the giver and the receiver are in the brink of signing a contract together, others might think that the deal happened because of the gift, even if the act is in good faith.
To prevent this, some companies prohibit their employees to receive gifts amounting to a certain cost. The employees may accept inexpensive items, but it should be filed in the management to formalise the act. corporate gifts Singapore protocols differ with every company. There are organisations that even completely forbid the receiving of such gifts, regardless of the cost is. Even a lunch treat is considered as receiving a gift already. So before giving a client a corporate gift, learn about their company's policy on receiving gifts.
It's also applicable in Singapore, where the economy continues to boom, thanks to its commercial industry. It's already part of their culture to give presents. Businesses give welcome gifts to their prospective and new customers, and thank-you presents to their existing ones to make them feel that they are important in the company and that their role in the victory of the company is very large. And when clients feel valued, they are likely to continue dealing with the company.
Corporate gifts also help create brand awareness for the company. As the items bear the company's name and brand, the company continues to be relevant wherever the gifts are, giving the impression that it's a strong contender in the industry. People who see the logo on the items are reminded of the merchandise or services the company offers.
But while the act of corporate gift giving has a positive goal, it might be seen as a negative deed as well, especially if the corporate gift is very pricey. Some might interpret it as a bribe to the recipient, which makes the action improper. When the giver and the receiver are in the brink of signing a contract together, others might think that the deal happened because of the gift, even if the act is in good faith.
To prevent this, some companies prohibit their employees to receive gifts amounting to a certain cost. The employees may accept inexpensive items, but it should be filed in the management to formalise the act. corporate gifts Singapore protocols differ with every company. There are organisations that even completely forbid the receiving of such gifts, regardless of the cost is. Even a lunch treat is considered as receiving a gift already. So before giving a client a corporate gift, learn about their company's policy on receiving gifts.
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