Sunday, December 30, 2012

The Benefits Of Shopping With Loyalty Cards

By Miguel Rivera


As technological innovations bring about changes in the way different things are done, shopping has equally taken a new twist. It is not strange to carry out your monthly shopping without carrying any hard cash on you. At the gas station, you can simply fuel without having to give real cash. Everything has gone digital and hence the loyalty cards.

With the changing trends in the shopping habits, the points garnered from such incentives can be held with some seriousness. In then past, most shopping was done in cash. A client would thus only acknowledge the discounts that they received in terms of reduced prices at the teller. That made it difficult to introduce the use of loyalty programs.

With credit or debit cards, you do not have to handle cash. This makes the shop or store less at risk of being robbed for cash because the thugs know there will be no cash available. Marketing trends on the other hand have also changed a great deal within the same spate of time. This has brought about the use of many incentives in the market.

The loyalty cards program was a strategy employed by major shopping malls to try and keep clients only thinking of them. This are some kind of reward programs that give points each time a client shops at a certain store. These points continue to accumulate over time and you can redeem them whenever you feel like doing so.

The reward programs are supposed to keep clients only looking forward to the next shopping spree at the stores that have such incentives. This will make the client very picky over the outlets from where they buy their stuff. As a client, it is always good to keep earning the points because you can redeem them for different things of choice.

As a client, it soon became prestigious to belong to one of the most prominent shopping malls by being a member of the reward program. This simply meant that each shopping trip you make to the store, you could earn some points that can be redeemed for different products or services. You therefore stand to gain by simply being a loyal member.

On the party of the shopper, the points that you collect are always welcome because you are getting discounts. The main challenge that many people consider before joining is the fact that shopping at such stores without the card will not earn you any points nor will you get any discounts. It is therefore a plus to have the loyalty cards than to miss one.




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