Friday, October 5, 2012

Which is More Effective? Multi-Level Marketing or Affiliate Marketing?

By Christa Destefano


You can realize many individuals use affiliate marketing and multi-level marketing interchangeably when in fact they are very different.

Some Multi-level marketing (or MLMs) have been around for years; consider Herbalife , they have been in existence for longer than 30 years. With MLMs, the name helps make clear how it works. Each person who joins the company is a "marketer". As an effective marketer, your main goal is to simply recruit others to join your organization as part of your team. Your commission is influenced by just how many people you bring into your team and how many people those people can bring in.

For the sake of this example, I'll keep with Herbalife. This company is a health and nutrition company, so they sell health and nutrition goods. As a good marketer, you are searching for other people to market health and nutrition products together with you, but the additional way you make money is to market the health and nutrition items themselves. No matter what, whether your selling the business possibility or the products, it will certainly take some time, money and energy to achieve success at this style of work from home opportunity. I'm not saying this to dissuade you, I do this type of work myself in conjunction with projects I do at home, and I really enjoy it.

In summary, being a part of an MLM is essentially franchising you're able to do from your own home. Instead of investing in a Dunkin Donuts franchise and buying a building, stocking inventory, hiring employees, etc; you're buying into a business that doesn't need you to have a physical presence.

With Affiliate Marketing, you are not selling any products directly, nor will you be recruiting or developing a team. You are just receiving a set fee to advertise someone else's products and services. It's a one shot deal. Assuming you have an advertisement on your blog for The App Code and anyone clicks your link and buys the product, you will generate payment. If the person who clicked on your link and ordered the product also chose to be an affiliate marketer, you probably won't be paid for that (if you do, it again will be a one time payment.)

It is the significant difference between affiliate marketing and multi-level marketing. Affiliate marketing is made up of one-time payments, multi-level marketing is made up of setting up relationships and reoccurring commissions. Both are completely different and I advise using both to generate an income making machine from home!




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