It is very common for Internet marketers to think about building an authority site for their online business. Building this type of site is really what you want to do. By developing this website the right way, you can actually sustain, an increase, your profits over quite some time. However, a site that is viewed as having authority takes a lot of work and does not happen overnight. You need to have determination and dedication if you ever go to get this done at all. It is a serious undertaking, so just be sure you are willing to do what is necessary. If you really want to build an authority site, keep reading the following 3 tips.
In the beginning, when you are developing your authority site, don't advertise very much at all. You really can do anything you want to with your site. It is up to you! Obviously, everyone wants to monetize their website. Just go easy and use common sense if you choose to do this.
More than ever before, your website needs to be relevant - this is what Google is looking for. So when you make your authority site, it must never deviate from being relevant at any time. You also should have outbound linking to external sites and Google does take notice of that. When you link to other sites, the content on your webpage must have similar content to the outbound site. Although obvious, breaking this rule is sometimes what people tend to do. Google will look at this as a detriment to the visitor in that the link is not relevant to what they are looking for. The importance of relevance can be seen when people click on a link that goes to something unrelated - you don't want to do this.
If you are not very familiar with makes for smart internal link structure, then you have to find out and use it. It really all depends on where you are in regard to site building and the planning stages. If you already have good rankings on your website, use caution when changing the internal link structure.
By changing the structure of your site, it will go through a Google dance of extreme proportions. Your website could drop in rankings dramatically if you change the internal linking structure. It will not be a penalty, but it's just that Google has to figure out where to put your site. That is why you need to have your internal linking structure properly set up before you ever upload it to your server.
Anyone that has created an authority site understands how much careful planning and research goes into the process. Any website that you create must not be of poor quality - people will not believe in you, or your website, at all. It really doesn't have to be painful, especially ones it gets going, and even after when you are maintaining the site.
In the beginning, when you are developing your authority site, don't advertise very much at all. You really can do anything you want to with your site. It is up to you! Obviously, everyone wants to monetize their website. Just go easy and use common sense if you choose to do this.
More than ever before, your website needs to be relevant - this is what Google is looking for. So when you make your authority site, it must never deviate from being relevant at any time. You also should have outbound linking to external sites and Google does take notice of that. When you link to other sites, the content on your webpage must have similar content to the outbound site. Although obvious, breaking this rule is sometimes what people tend to do. Google will look at this as a detriment to the visitor in that the link is not relevant to what they are looking for. The importance of relevance can be seen when people click on a link that goes to something unrelated - you don't want to do this.
If you are not very familiar with makes for smart internal link structure, then you have to find out and use it. It really all depends on where you are in regard to site building and the planning stages. If you already have good rankings on your website, use caution when changing the internal link structure.
By changing the structure of your site, it will go through a Google dance of extreme proportions. Your website could drop in rankings dramatically if you change the internal linking structure. It will not be a penalty, but it's just that Google has to figure out where to put your site. That is why you need to have your internal linking structure properly set up before you ever upload it to your server.
Anyone that has created an authority site understands how much careful planning and research goes into the process. Any website that you create must not be of poor quality - people will not believe in you, or your website, at all. It really doesn't have to be painful, especially ones it gets going, and even after when you are maintaining the site.
About the Author:
James Steele is known for giving his audience a variety of content and is also famous for being a committed blogger. He has written on multiple topics including Article Marketing, online marketing and network marketing. Checkout his article on Ambit and on exfuze
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