If you're a business owner, chances are, you have come across this web-based marketing strategy called email marketing. If you have but chose not to act on it, then you're in a brink of risking your business into extinction.
Email marketing has been around for quite some time now. The advancement in technology plus the birth of the internet paved way to this marketing strategy. And because email has become the most common means of communication among web users, it didn't take long for this marketing practice to become well-known.
Many internet marketers particularly newbies think that the moment they get into email marketing, their web traffic would immediately skyrocket. They didn't know that it takes more than just subscribing to an email marketing software to do this. There's no definite formula on how to succeed in email marketing but there are sure ways to fail at it. Here are some of the causes of email marketing failure:
1. Absence of message customization
If you want to waste your time and money in sending email campaigns, then you have to send irrelevant messages to your contacts. Do this and you're sure to have your emails ignored or worse deleted immediately by your clients and prospects.
2. Not getting your client to click through
This problem is attributed to broken links. It could also be that your clients and prospects wanted more info. for your product or service. Thus, make sure you check your links before sending your campaigns. It would also help to give incentives such as a free eBook.
3. Not tracking of campaigns
By not tracking your campaigns, you wouldn't be aware of the things that you need to improve. Most email marketing software these days come with a campaign tracking feature so if you subscribe to the services of this kind of email marketing features, then you don't have to worry about it.
4. Presence of grammatical error and misspelled words
A poorly written content is as good as having no campaigns at all. So please, before you hit the 'send' button, make sure you have proofread your message.
5. Spamming
When you send unsolicited messages to your subscribers, you are spamming. And this is a sure way of tainting your business' reputation.
Email marketing has been around for quite some time now. The advancement in technology plus the birth of the internet paved way to this marketing strategy. And because email has become the most common means of communication among web users, it didn't take long for this marketing practice to become well-known.
Many internet marketers particularly newbies think that the moment they get into email marketing, their web traffic would immediately skyrocket. They didn't know that it takes more than just subscribing to an email marketing software to do this. There's no definite formula on how to succeed in email marketing but there are sure ways to fail at it. Here are some of the causes of email marketing failure:
1. Absence of message customization
If you want to waste your time and money in sending email campaigns, then you have to send irrelevant messages to your contacts. Do this and you're sure to have your emails ignored or worse deleted immediately by your clients and prospects.
2. Not getting your client to click through
This problem is attributed to broken links. It could also be that your clients and prospects wanted more info. for your product or service. Thus, make sure you check your links before sending your campaigns. It would also help to give incentives such as a free eBook.
3. Not tracking of campaigns
By not tracking your campaigns, you wouldn't be aware of the things that you need to improve. Most email marketing software these days come with a campaign tracking feature so if you subscribe to the services of this kind of email marketing features, then you don't have to worry about it.
4. Presence of grammatical error and misspelled words
A poorly written content is as good as having no campaigns at all. So please, before you hit the 'send' button, make sure you have proofread your message.
5. Spamming
When you send unsolicited messages to your subscribers, you are spamming. And this is a sure way of tainting your business' reputation.
About the Author:
Media autoresponder is Steven Porter's version of the software. Installation is easy. Detailed installation information can be found here: media autoresponder software installation page.
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