Tuesday, October 30, 2012

Tshirt Printing Is An Effective Way To Promote Products And Opinions

By Andy Flores


The turbulent 1960s not only changed politics, but also had a profound effect on the way people dress. That historic era saw an explosion of colorful clothing, and the cotton t-shirt was a blank page just waiting to be decorated or tie-dyed. Tshirt printing today has become an effective mode of advertising a product, or expressing in-your-face opinions in a very personal but public way.

While there are still plenty of the plain variety sold as underwear, custom designs have become popular, practical, and cost-effective. Several techniques are being used today to imprint nearly anything from simple slogans or logos to more intricate portraits, with nearly unlimited creative possibilities. Traditionally, screen printing has been the most common method of production.

This method is not only economical, but has been used for many years on such common material as paper, wood, or even plastics. The colors are versatile, brilliant, and durable, lasting well even when worn often. The screen print techniques used today are a combination of modern digital processes and traditional methods of transferring images from screen to fabric.

When finished, screen prints are bright, clean, and crisp. The individual screens can be saved for future use, and the colors last very well through repeated trips to the laundromat. For more limited production runs, however, the heat transfer process is often used. It works best on plain, white fabric that cannot alter the color of ink being used. The end result looks good, but is somewhat easier to damage.

All-digital transferal techniques are gaining in popularity. The process works especially well for duplicating designs that have multiple colors or intricate designs, but do not require a significantly large production run. The digital process is especially effective for producing a limited number of high-quality shirts, and is more economical for restricted production.

Most humans enjoy people watching. Wearing a customized t-shirt makes a statement that often gets noticed more readily than even the most in-your-face billboard, or annoyingly repetitive television commercial. As advertising that can be worn, printed t-shirts are hard to beat. They are inexpensive and trendy, can be worn and seen nearly anywhere, and their unique messages make them memorable, a prized quality in the world of advertising.

They are also excellent for generating a sense of togetherness or teamwork at the office, in the classroom, or on the playing field. Not only do they engender a spirit of unity, but can help motivate a group of totally unrelated, uninterested individuals. They are ideal for giving away as premiums on such occasions as office picnics or important meetings, family reunions, or even as gifts for special house guests.

Tshirt printing is now quick and efficient because most print companies maintain easy-to-use websites. Whether your message is casual, outrageous, serious, or is intended to promote a product, it can be put on a t-shirt. In the end, most people actually enjoy getting a free promotional gift, and will end up wearing their special shirts long after the original event has passed.




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2 comments:

  1. One can design and style a t-shirt with photo uploads also. Once the image or layout is uploaded it can be relocated around, re sized and as a result the t-shirt can be developed.Tshirt Design

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  2. T shirt printing has come a long way from its humble beginnings. Most of us are unaware of the incredible journey that the graphic prints on our t shirts took. India t shirts

    ReplyDelete