Whiteboard animation is a recently developed medium for creating animated videos. Some people also call it video scribing or animated doodling. It is a great way to get people to notice and remember your message amid all the information that they receive from all around them each day.
This medium involves creating a short animated video. Instead of more traditional methods or computer graphics, however, the art is done on a whiteboard and using dry-erase markers. It often shows the artist's hands as well, giving the impression of a work in progress.
These animated videos have a high entertainment factor. This makes them great for communicating a message like a sales pitch, a presentation, some kind of training or a tutorial. More conventional ways of visual communication, like PowerPoint presentations or boring videos that use actors, are so widespread that audiences have become a little jaded. The result is that your message may simply get lost among all the other information that your target audience is bombarded with all day.
Because whiteboard animation is so original, however, audiences sit up and take notice. The format makes them feel as if they're watching something being created right there in front of their eyes. They become curious about what will happen next and may even feel that they are part of this creative process.
A good video will captivate your target audience and hold their attention. They then not only assimilate the message, but also retain it for a longer period of time. This is the effect that you want, especially if you are a marketer or an educator.
Your website will benefit especially from this enthralling medium. You can use it to illustrate concepts that many people may find difficult to grasp if they only read page after page full of words. Visually it appeals much more than a conventional graphic or diagram would. Furthermore, if people enjoy watching it, they will send it on to their friends and acquaintances and your video may go viral. The result will be that you reach a bigger target audience than you thought possible.
There is a variety of methods to animate a story in this medium. With the help of dry-erase markers and a dry-erase board, along with a video camera, camera or web cam, you can make your own video. Stop-motion animation is one of the simplest techniques to do this. You only have to do a quick internet search for tutorials that will show you how, as well as for editing software that may even be free.
If you don't feel confident enough in your artistic abilities, you can also enlist the services of a professional company to create the video for you. It will cost you a couple of thousand, but it is still cheaper than having to pay for a video with actors. In addition, you will probably get a much bigger return on your investment. This bottom line is why forward-thinking business people and educators are cottoning on to the incredible potential of whiteboard animation.
This medium involves creating a short animated video. Instead of more traditional methods or computer graphics, however, the art is done on a whiteboard and using dry-erase markers. It often shows the artist's hands as well, giving the impression of a work in progress.
These animated videos have a high entertainment factor. This makes them great for communicating a message like a sales pitch, a presentation, some kind of training or a tutorial. More conventional ways of visual communication, like PowerPoint presentations or boring videos that use actors, are so widespread that audiences have become a little jaded. The result is that your message may simply get lost among all the other information that your target audience is bombarded with all day.
Because whiteboard animation is so original, however, audiences sit up and take notice. The format makes them feel as if they're watching something being created right there in front of their eyes. They become curious about what will happen next and may even feel that they are part of this creative process.
A good video will captivate your target audience and hold their attention. They then not only assimilate the message, but also retain it for a longer period of time. This is the effect that you want, especially if you are a marketer or an educator.
Your website will benefit especially from this enthralling medium. You can use it to illustrate concepts that many people may find difficult to grasp if they only read page after page full of words. Visually it appeals much more than a conventional graphic or diagram would. Furthermore, if people enjoy watching it, they will send it on to their friends and acquaintances and your video may go viral. The result will be that you reach a bigger target audience than you thought possible.
There is a variety of methods to animate a story in this medium. With the help of dry-erase markers and a dry-erase board, along with a video camera, camera or web cam, you can make your own video. Stop-motion animation is one of the simplest techniques to do this. You only have to do a quick internet search for tutorials that will show you how, as well as for editing software that may even be free.
If you don't feel confident enough in your artistic abilities, you can also enlist the services of a professional company to create the video for you. It will cost you a couple of thousand, but it is still cheaper than having to pay for a video with actors. In addition, you will probably get a much bigger return on your investment. This bottom line is why forward-thinking business people and educators are cottoning on to the incredible potential of whiteboard animation.
About the Author:
A number of companies are using whiteboard animation to sell products, as shown on the website at www.letscribe.com . You can learn more about this type of marketing at http://www.letscribe.com now.
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