Tuesday, September 25, 2012

Things to look for in a Professional Web Design Company

By Luke E Hayes


Many sites are finding that the introduction of a microsite from a Professional Web Design Company, can be highly beneficial for the promotion of their product. Essentially, a microsite is the name shown to a web page or small bunch of pages that are developed supplement a primary web-site. In terms of the web design of these sites, however, a selection of problems are known to present themselves in terms of promotion. There are lots of solutions that designers could explore, including:

Prominent Company Branding - With this solution, the company or primary website's branding takes precedence over the branding of the microsite. Although this ensures that the organization is clearly defined, it can even make it more difficult to come up with a welcoming page. It can also cause the navigation to become perplexing, which is not good for usability. So make sure when researching any Professional Web Design Company that they have this in their porfolio.

No Secondary Branding - In this remedy, there is no branding for your microsite and it is all dedicated to the primary company. Whilst this enables for a clean-cut webdesign, it poses a number of issues, including that the microsite will go in essence undetected and that it will be a special design. This is often the least popular remedy with Professional Web Design Company.

Prominent Microsite Branding - In this method, the firm branding will still be showcased, but the branding of the microsite will take priority. Whilst this creates more prospect of a superior and memorable web design and offers numerous marketing benefits, the branding of the primary company could go completely unseen.

One-Page Promo - In this resolution, the microsite's branding features prominently and the primary company will be talked about in a small capacity. Whilst this can raise your clickthrough rate for your primary company and gives a wide variety of inventive possibilities, it will not work for a multiple page web design that some Professional Web Design Company can offer.

No Company Branding - In this particular solution, the microsite is designed as a different website with its own url of your website and so on, with little to no reference to the primary company. Whilst this will give plenty of ingenious freedom and branding is easy, visitors will remain clueless of the presence of your primary business and your clickthrough rate will be low.

With reference to the creation of a microsite for the company, many people tend to select the third solution, as it offers the best balance between the branding of the microsite and of the primary company in the web design. In saying this, there are a variety of situations that could get you to choose one of the other solutions, the second most popular tending to be # 5 and # 4. You need to, however, avoid number two, as it raises more troubles than it solves so stay away from Professional Web Design Company, that consider this a great idea.




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