Thursday, September 27, 2012

The Basics Of Video Storyboard Creation And Its Importance

By Reed Slidell


Businesses of all types now use videos to reach their target market. The filmed clips they create come in the form of testimonials, tutorials and webmercials among others. While their production may sound easy, one must understand that everything starts with careful planning. Creating a video storyboard is one of the essential parts of that planning.

For some people, a storyboard is called a blueprint. It is primarily a visual presentation of how you want your promotional videos to appear frame-by-frame. Taking that definition, a storyboard is literally composed of squares which are outlined horizontally or vertically. Each square will hold a drawing of what is going on in each scene. Notes are written beside of under each square for better understanding of the scene details. Imagining a comic strip would help you understand better how it looks like.

More than being a pattern, the use of a video storyboard comes with other benefits. Firstly, it provides an easy way for anyone to explain the exact ideas he has in mind. No matter how hard we try, explanation with the use of plain words is not enough at times for you and the people you are talking with to arrive at the same point. Why? It is because human beings think differently. Using images can help you have a concrete representation of your ideas and so the people you are talking with would not have misunderstandings.

Another advantage of using this tool is they provide easy production of the videos for online video advertising. As it holds the details of how each scene must be done or filmed a lot of time is saved. Your team can go directly to the creation of the videos. Your storyboard can contain other details like the props, lighting and sound effects. You can add some more elements which you might forget about in the process. Yes, this will take time as you start with the story board. But through the course of the production, you will experience easiness and comfort as everything has been planned out.

What are the materials you will need for creating a storyboard? Simple materials like used paper and drawing and writing materials may be used. Some people go for software that are available online. When drafting each scene, you can draw it on your own or cut photographs that depicts it. Besides the description, you can include parts of the script which will be said in the notes area. Do the same for the rest of the boxes until you complete the whole story.

Make sure that your video storyboard contains a powerful story. This is because a compelling story can cause your audience to take the necessary action. Any one reading it, say, a member of your production team can be inspired to act on your proposed ideas fast and help you get things done right. For potential customers, they will be prodded to take subscribe to your services or buy your products. With this, keep in mind to use simple ideas and words with which your target market can connect with. Make it valuable so that viewers will find it worth-watching.




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