Sunday, September 16, 2012

Try the eCommerce Quick Buy Option

By David Morgan


Customers that have to type in their payment details every time they make a purchase can get frustrated, so using a quick buy option to help your consumers pay for their purchases quickly is a good idea.

If you can offer the same customized functionality as the big online retail brands then why wouldn't you? Giving your customers a quick buy option enables you to provide them with an improved shopping experience.

So using a quick buy option is ideal to help your consumers pay for their purchase quickly and through a secure payment platform which is exactly what your customers will be looking for when they come to purchase your services or products.

Ecommerce websites such as Amazon have been using QuickBuy type software for several years. Providing the same type of customised software as other international retail brands will no doubt see your customer retention rise.

Providing your consumers with the quick buy option enables you to offer them an additional service.

To retain customers find a way to make their life simpler. Don't give them a reason to find an alternative website to yours who offer a simpler payment solution.

The customer's payment details are stored securely on PayPoint servers, and never on the same server as the QuickBuy software. QuickBuy uses the latest API technology and has been extensively tested with PayPoint because security is paramount.

Providing your consumers with the quick buy option also helps to improve retention so you can increase conversion and revenue by making life easier for you customer.

Retain your customers by helping to make their buying process simpler, that at the end of the day is really all they want.

If your customer has to repeatedly input their payment details every time they want to make a purchase from your website they may find an alternative website to yours who do offer a simpler payment option.

Simply streamline your purchasing options and make life simpler for your consumers. Do that and you'll have a customer for life.




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