I need a LinkedIn strategy for my profile? Isn't there enough information in it already? Probably not.
No matter how successful you are at getting the right people's attention, they inevitably show up on your profile where they make a yes or no decision... is this person worth having in my network?
The ideal LinkedIn strategy will attract a large number of profile visitors, then convert them into discovery calls with a minimum amount of effort. Here are some tips to facilitate that:
A professional image is critical. I'm sure you've seen tiny little photos, no photo, pictures of people's dogs, cartoons, and so forth. These are all immediate turn offs. Who wants to engage with somebody who hides their identity? Statistics show that a professional and attractive photo has a strong impact on the rate at which potential customers will connect with you.
A professional photograph that makes eye contact with the viewer is important. Smiling is important as well -- who wants to do business with a grumpy bore? Statistics show that smiling has a big impact on perceptions of success. You are looking for potential customers to connect with you.
Where do you tell the story that establishes a strong LinkedIn strategy? Your Summary section, of course! This is where you want to engage prospects deeply with your knowledge, uniqueness and how you can help them. Leave out your previous job history, professional qualifications, etc. -- all that is nonsense to buyers. They care about what is in it for them. In other words, what is your value proposition and why should they connect with you to help them in their business needs? Write your summary from that perspective and your LinkedIn strategy will be well on its way to success.
Your summary section is the key place you need to capture a deeper level of interest. What do you do? Whom do you do it for? What differentiates you? This is your chance to make a great impression, so lay it out clearly. Tell a story, whatever it takes to express your unique value to your potential customers. People will definitely read your profile before deciding to engage or not. Giving them something to read with interest is a key part of an effective LinkedIn strategy.
Projects are important. This is a place you can put case studies, successful projects, etc. This adds credibility to your pitch. It also gives sales prospects an idea of how you can help them with our solution.
Believe it or not, the interests section is important for a good LinkedIn strategy. When people in your second degree network see how they're connected, one or more common interests may appear. Many times your potential prospects will want to do business with you because they share your love of the environment or animal rights. So list as many interests as you have.
The publications section is a great place to prove you know what you're talking about. This is particularly important in knowledge-based industries. You can list any papers, articles, academic projects, awards, films, or other projects you've worked on in the past.
The good news is your profile, once written in a value-centric manner, will work for you 24/7 as part of an effective LinkedIn strategy.
No matter how successful you are at getting the right people's attention, they inevitably show up on your profile where they make a yes or no decision... is this person worth having in my network?
The ideal LinkedIn strategy will attract a large number of profile visitors, then convert them into discovery calls with a minimum amount of effort. Here are some tips to facilitate that:
A professional image is critical. I'm sure you've seen tiny little photos, no photo, pictures of people's dogs, cartoons, and so forth. These are all immediate turn offs. Who wants to engage with somebody who hides their identity? Statistics show that a professional and attractive photo has a strong impact on the rate at which potential customers will connect with you.
A professional photograph that makes eye contact with the viewer is important. Smiling is important as well -- who wants to do business with a grumpy bore? Statistics show that smiling has a big impact on perceptions of success. You are looking for potential customers to connect with you.
Where do you tell the story that establishes a strong LinkedIn strategy? Your Summary section, of course! This is where you want to engage prospects deeply with your knowledge, uniqueness and how you can help them. Leave out your previous job history, professional qualifications, etc. -- all that is nonsense to buyers. They care about what is in it for them. In other words, what is your value proposition and why should they connect with you to help them in their business needs? Write your summary from that perspective and your LinkedIn strategy will be well on its way to success.
Your summary section is the key place you need to capture a deeper level of interest. What do you do? Whom do you do it for? What differentiates you? This is your chance to make a great impression, so lay it out clearly. Tell a story, whatever it takes to express your unique value to your potential customers. People will definitely read your profile before deciding to engage or not. Giving them something to read with interest is a key part of an effective LinkedIn strategy.
Projects are important. This is a place you can put case studies, successful projects, etc. This adds credibility to your pitch. It also gives sales prospects an idea of how you can help them with our solution.
Believe it or not, the interests section is important for a good LinkedIn strategy. When people in your second degree network see how they're connected, one or more common interests may appear. Many times your potential prospects will want to do business with you because they share your love of the environment or animal rights. So list as many interests as you have.
The publications section is a great place to prove you know what you're talking about. This is particularly important in knowledge-based industries. You can list any papers, articles, academic projects, awards, films, or other projects you've worked on in the past.
The good news is your profile, once written in a value-centric manner, will work for you 24/7 as part of an effective LinkedIn strategy.
About the Author:
To implement your LinkedIn strategy as a cohesive system you need to utilize at least one professional LinkedIn strategy (SEE HERE)
No comments:
Post a Comment