Analyze any lucrative business, and the key factors to their success, and you'll find 90% marketing and 10% innovation a philosophy instilled in American firms by Peter Drucker and American management consultant, educator, and writer. Before I dive into the significance of business I'd like to make sure that we are on the same page as you are reading this report.
According to Tim Beachum founder of 4th Generation Communication a marketing strategist, all enterprises fall under the same definition. Business is designed to serve others, and to fulfill the wants of the client. If you do not agree with that belief then this document probably isn't for you. However if you do trust in this plan of action and understand the meaning behind the words, please keep on reading.
It's of no significance how great your product or service is or how many people it may possibly help if nobody knows about it. An excellent example of this is the invention of the telephone. Many individuals credit Alexander Grahm Bell with the invention of the first telephone in 1876. However Charles Grafton Page was first to pass an electric current through a coil of wire placed between the poles of a horseshoe magnet. There were a lot of others that made similar devices before Bell.
So why did bell get all of the credit? He had the power of marketing when the others didn't. If a gentleman called Innocenzo Manzetti would've had a little marketing know how back in 1844 (many Italians to this day consider him the inventor of the telephone) maybe we'd be reading about him rather than Bell.
If your not marketing and you are in business, I'm wishing you the best of luck. A business with no marketing is similar to building a billboard and then putting it in the middle of the rainforest. We now live in the digital age and marketing your business no longer cost an arm and a leg. Marketing your business online has changed into a must. The times of build it and they will come is over.
In order for your business to survive In the digital age you're going to not only need an internet site, your going to need social media accounts, videos, a customer management placement system in place and thats just the beginning.
The most significant investment that you could potentially make for your business right now would be making your enterprises "core presentation." Now your probably asking what is a core presentation? It is a means for you to present the story of your business to your prospects. Sort of like a sales pitch but done properly. A core presentation allows you to inflict emotional pain on your clients proving to them why they require your products or service.
A "core presentation" may also be used to coach your marketing team, setting pitch meetings, closing deals, as well as increasing your credibility. An effective sales pitch will almost close deals for you, if done correctly.
According to Tim Beachum founder of 4th Generation Communication a marketing strategist, all enterprises fall under the same definition. Business is designed to serve others, and to fulfill the wants of the client. If you do not agree with that belief then this document probably isn't for you. However if you do trust in this plan of action and understand the meaning behind the words, please keep on reading.
It's of no significance how great your product or service is or how many people it may possibly help if nobody knows about it. An excellent example of this is the invention of the telephone. Many individuals credit Alexander Grahm Bell with the invention of the first telephone in 1876. However Charles Grafton Page was first to pass an electric current through a coil of wire placed between the poles of a horseshoe magnet. There were a lot of others that made similar devices before Bell.
So why did bell get all of the credit? He had the power of marketing when the others didn't. If a gentleman called Innocenzo Manzetti would've had a little marketing know how back in 1844 (many Italians to this day consider him the inventor of the telephone) maybe we'd be reading about him rather than Bell.
If your not marketing and you are in business, I'm wishing you the best of luck. A business with no marketing is similar to building a billboard and then putting it in the middle of the rainforest. We now live in the digital age and marketing your business no longer cost an arm and a leg. Marketing your business online has changed into a must. The times of build it and they will come is over.
In order for your business to survive In the digital age you're going to not only need an internet site, your going to need social media accounts, videos, a customer management placement system in place and thats just the beginning.
The most significant investment that you could potentially make for your business right now would be making your enterprises "core presentation." Now your probably asking what is a core presentation? It is a means for you to present the story of your business to your prospects. Sort of like a sales pitch but done properly. A core presentation allows you to inflict emotional pain on your clients proving to them why they require your products or service.
A "core presentation" may also be used to coach your marketing team, setting pitch meetings, closing deals, as well as increasing your credibility. An effective sales pitch will almost close deals for you, if done correctly.
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If you want to learn lots more about how it's possible for you to leverage the power of a core presentation to enhance your sales visit us on the web. Let us help build your internet name brand and increase your bottom line.
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