Thursday, March 14, 2013

5 Signs Orlando Internet Marketing Is Using Black Hat Tactics To Promote Your Website

By Brown Jack


Get The Clicks is an Orlando Internet Marketing company that will help you boost traffic to your site. Search engine optimization is one of the most effective ways to market your business online and generate new leads and get clients. Carrying out an effective SEO campaign can be complicated and takes time, which is why companies prefer to outsource the job to professionals. With thousands of professionals in the industry, it is essential that you ensure that your consultant is not using black hat tactics to boost your rankings.

Check out the keywords that the company is targeting to ensure that they are related to your site. If the company is targeting the wrong set of keywords then the probability is that they are using black hat methods. The analytics reports for your website will help you know which specific keywords are getting people to your site.

How often the keywords be used on a webpage is an important consideration. If the consultant has stuffed keywords into the text on your website, this should be a warning sign. This includes repeating keywords after every few words or lines or just listing the keywords on the page.

Sometimes, the keywords can be included as invisible text on a web page. This is by making the text the same color as the background of the website. If you suspect this, use your mouse to highlight the page of your website to see if there is anything in the background.

An evaluation of your back links is a good way of identifying whether your service provider is using black-hat techniques. Check out which sites link back to yours. You can do this through the use of paid or free back link checker tools.

The inbound links linking to your site should come from credible sources. This includes websites which have products or services that are related or complementary to yours. If the back-links come from bad neighborhoods, that is link farms or sites that are in no way related to your website, you should be suspicious.

In addition, any SEO consultant who promises you guaranteed page one ranking should be treated suspiciously. This is because rankings are normally subject to a number of variables and no one can guarantee you top rankings for your site. A good SEO company will only be able to give you an approximation of when your site will be indexed.

SEO is something that takes time. This means that you should be suspicious of any company that promises you a one-time fix that will get you front page rankings in such engines. If you do not want your website to be banned as a result of engaging in black hat techniques, only hire reputable companies to promote your site. Get the Clicks is an Orlando Internet marketing company that will help you




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