Sunday, March 31, 2013

Get More Customers With Social Media Marketing

By Adam Woods


Establishing and operating an online business is a highly involved process that is constantly evolving. New companies and websites pop-up, and new practices prove themselves effective and spread like wildfire, so just keeping pace with the Internet can exhaust you. As an example, using social media is the latest marketing technique to advertise your business more effectively. Here are some social media marketing guidelines so that you will be in the know.

Users with mobile phones can take advantage of Facebook Places to see what's new. Make a Facebook page so you can push people to update their status and give them a price break if they do! Foursquare has something like this that can be used.

If you are familiar with the various ads on social media pages, they are often intriguing and photoshopped images. They do the job of attracting potential customers in a very clever way. Once a potential customer notices your ad, it is highly possible that they will check out your business and potentially buy your product.

If you do not know what to write about, use a poll to get ideas. The people who follow you will have the choice to select things that are relevant to the industry or even add suggestions by their communication in your polls. Take the results of your inquiry to develop great content for weeks to come.

Facebook is a good way to get your customers to compete for prizes. Many people like getting involved with competitions and contests. Try running one through Facebook and you will see interest in your site gain fast. When you do your marketing in the right way, it doesn't take all that much time to manifest a sizable fan base.

Tie your social media blog with LinkedIn for more marketing power. If you put a button on your blog that allows readers to share it on LinkedIn, you can quickly add to your potential readership. Anyone who reads your blog and wants to share your content can do so with one click of the mouse. 100 million users on LinkedIn who might potentially share your blog with their friends translates into a lot of potential profit for you.

Holding contests with sought-after prizes on social media sites, like Facebook and Twitter, can generate positive publicity. Due to the way online social networks operate, information about your contest will rapidly spread. Your contest must be a positive situation - ensure it is fun, simple to enter, and includes a prize your customers would really want to win. A great contest that you can put on is for your customers to name a new product you are going to launch in the near future, or design a logo for it.

Try adding a widget to your site to maximize its SMM potential. A widget will make it easy for others to follow you. A widget will make it possible for readers to share content from your site to their favorite social media site without leaving your page.

Don't forget that social media is first and foremost a conversation. Too many social media plans ignore the fact that in this field, customer feedback can be the start of an extended conversation. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. Learn what they want, what they dislike, and how you can change your strategies to keep them happy and purchasing from you.

To draw the right kind of visitors to your site, use YouTube in your marketing with social media. Using YouTube is great, because these viewers will already be aware of the types of things you are marketing as they have viewed your video on YouTube. Therefore, the more viewers visiting your site with prior knowledge of what you offer, could help to increase sales.

Apply these tips to improve your marketing strategy and see how easy it is to attract and retain customers using social media. If you haven't used social media before, you'll soon recognize that social media sites are one of the best ways to reach potential customers and to build relationships with customers you already have.




About the Author:



No comments:

Post a Comment