Tuesday, July 22, 2014

BIGMAX Growth Trends

By Merv Carlson


BIGMAX compact cranes (TC series) have gained a sizable share of the North American small crane market over the past ten years. This success is due in part to high product quality, and an excellent warranty. It is also due to this crane market segment becoming more mature.

It is typical that not everyone is immediately interested in new machine or labor saving device until early adopters recognize its potential. It is not easy for a new product to quickly dominate a market in which people are familiar with common equipment doing things the traditional ways.

The new product will trigger certain market forces if it can prove its worth to the users. Good feedback from users create an increase in product demand, leading to the appearance of a number of models. Other competitive manufacturers soon see the benefits and try to create new variations. As time goes by, the initial product steadily joins the mainstream and becomes part of the way of doing things.

The small crane market was growing and expanding when BIGMAX cranes were first introduced. Started with only four models, BIGMAX crane by Technocrane now expanded up to 7 models with hydraulic extensions to 19.5 feet in stock ready to be delivered. TC 100, 130, 200, 300 are the four first BIGMAX crane models to appear in the market. After these first four models, Technocrane saw the growing demand for more crane models to fill in the gaps between the existing sizes. For this reason, three more larger BIGMAX crane models were then introduced within three years. They are the TC 160, TC260 and the TC350.4. At this period of time, no other small cranes in the market could have longer hydraulic boom than the TC 350.4.

BIGMAX TC cranes own compact design and require minimum mounting and stowage space. There are seven BIGMAX compact crane models available for sale with PTO pump or truck battery operated. Installing these cranes is easy since all models have the same mounting bolt pattern. The cranes are durable and do not require high maintenance.

While sales of the smaller crane models remains constant, the growth is currently in theTC300 and TC350 models with a growth of twelve percent during the past 12 months. Contributing to this growth is the increased OEM use of the larger models as robotic arms to which specialized attachments such as shotcreting guns and post drivers are fitted. The heavy duty oil bath rotation systems on BIGMAX cranes makes it particularly suitable for more severe applications of this type.




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