Twitter is currently the second most popular social network. Placing ads on Twitter is a great way to reach out to a wide audience but you need to make sure you properly target Twitter users. Twitter recently expanded its geo-targeted ads to eight more countries.
Geo-targeting is a great way of reaching out to local users or to engage your international audience. The eight countries that have been added to the geo-targeting feature include Australia, Indonesia, France, Italy, Mexico, Japan, the Netherlands and the U.K. You can now create ads that will be more relevant to your customers based on their location.
You can for instance choose to target users in function of the keywords used in their bios, their demographics or their interests. Use as many of these factors as possible to define your audience. You will get better results if you properly target Twitter users who are likely to be interested in your products or services.
Twitter has released geo-targeting in the U.K. for all of its ad goods and has partnered up with the BBC and SKY network for its first ad campaign targeted for users in the different regions of the U.K. These ads will debut on Thursday night with the new season of Glee. According to a UK blog, Twitter was directing its Promoted Tweet, Trends and Promoted Accounts to an audience of about 100 Million Twitter fans worldwide, but now UK brands are able to target their own products to consumers in their home country, which makes this a whole new way of smart and effective marketing.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.
Geo-targeting is a great way of reaching out to local users or to engage your international audience. The eight countries that have been added to the geo-targeting feature include Australia, Indonesia, France, Italy, Mexico, Japan, the Netherlands and the U.K. You can now create ads that will be more relevant to your customers based on their location.
You can for instance choose to target users in function of the keywords used in their bios, their demographics or their interests. Use as many of these factors as possible to define your audience. You will get better results if you properly target Twitter users who are likely to be interested in your products or services.
Twitter has released geo-targeting in the U.K. for all of its ad goods and has partnered up with the BBC and SKY network for its first ad campaign targeted for users in the different regions of the U.K. These ads will debut on Thursday night with the new season of Glee. According to a UK blog, Twitter was directing its Promoted Tweet, Trends and Promoted Accounts to an audience of about 100 Million Twitter fans worldwide, but now UK brands are able to target their own products to consumers in their home country, which makes this a whole new way of smart and effective marketing.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.
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