Thursday, July 11, 2013

Promotional Corporate Gifts For Every Budget

By Carmella Watts


Many marketing departments often use promotional corporate gifts as a way to generate new business leads. However, companies can also use this type of gift to thank their clients or to acknowledge their employees hard work. Promoting awareness of a brand or a new product or service is another great use. Most items can be ordered in bulk or in smaller quantities. Because there are many different priced options to choose from, this sort of gift is perfect for both small businesses and large companies.

These types of giveaways are typically small items that have been printed with a company logo or slogan. Depending on the size of the printable area, these items can even include a call to action or company phone number. Popular promotional items include: pens, mugs, shirts and jackets. However, with advancements in printing capabilities, promotional items can be almost anything you can think of.

Marketing a new product or a company brand is the most common use for this type of gift. However, high-end giveaways, such as a nice shirt or jacket, would be appropriate for thanking a client for their business. They are also great for boosting employee morale.

These products are typically used as for marketing purposed and are given away at tradeshows and other corporate events. Less costly items, such as pens or pencils, are popular in instances where a large volume of traffic is expected. Depending on your goal, the giveaways could be used to simply raise awareness of a company, or to promote a new service or product offering.

Promotional items are a popular way to thank business partners. Higher quality items such as mugs, shirts or jackets are more appropriate in this situation. When given to a business partner, each company's logo could be printed, or the name of the collaborative project could be added.

Boosting employee morale is another great use for this type of gift. They could be given as awards for achieving a certain goal or for reaching a milestone in years of service. Items such as shirts or other wearable merchandise can also be made available for employees to purchase to show company pride.

One great aspect of using custom printed giveaways is the broad range of options in pricing. There is likely to be something to fit almost every need and budget. A good vendor can offer suitable options to keep you on budget while accomplishing your goals. Most items are available for purchase in bulk, so it is a good idea to plan ahead to take advantage of the costs savings that ordering a larger quantity typically offers.

Generating new business is a great way to use promotional corporate gifts as a marketing tool. They can also be used for boosting employee morale and thanking clients for their business. Both big and small companies will be able to find the best promotional solution for their needs and budget by contacting a reputable vendor.




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