Monday, April 2, 2018

Essentials Of Strategic Product Management

By Karen Reed


Managing products often involve planning, forecasting, production, and marketing of a value chain. This is a desirable undertaking for continuous improvement of the article or substance through innovation, value orientation and to optimize the utilization of resources. Product management is an important organizational role that gives an article or substance a competitive edge in a globalized and liberalized market.

A strategy for continuous and daily thinking and execution is integral to the development of competitive products and tapping into the identified market opportunities. A manager takes into consideration the market and competitive conditions supported by robust research and lay out a vision that meets the value and need expectation of the customer.

The product manager has the important task of overseeing the overall management process of an article or substance. He is involved in forecasting, strategizing, value chains and management, product definitions and roll out plans as well as other tactical roles. All these roles are tied to different units and departments. So it isn't surprising that good project managers are the leaders that have devised means to ensure the seamless fusion of different departments, units and functions into one process that produces results.

The importance of a customer's input cannot be overstated. It is a powerful tool if harness properly. Feedback from users of an article or substance will go a long way towards helping a manager to understand what customers are expecting from their products. With this, he can decide on the best way to go about improving the products. Hence, better and more completive product options can be developed. So a good system must create a forum whereby customers can review products and suggest ways to make it better.

Innovation and enterprise are two qualities a manager must possess. These help when dealing with particularly difficult products. In such situations, an effective manager should be innovative and not restrictive in his search for a viable solution.

The forecasting stage of the process entails putting measures in place to forestall any unforeseen events. A good forecast or prediction is an indication of how good and experienced a manager is at his job.

With a clear goal in sight, a manager is better equipped to manage and drive a product towards that goal. He does this by carrying out in-depth product and market researches and based on his findings, allocates adequate resources to areas that will help achieve these goals.

A good system results in good products. A good system is reliant on the effective working together of different departments with different functions and level of expertise. This ensures that an article or substance goes from its planning stage to its successful execution.




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