Sunday, April 29, 2018

The Role Of Breast Cancer Awareness Promotional Items In The Campaign Against The Disease

By Eric Morris


Cancer of the breast, and in fact any cancer at all is a scary challenge to face. It's terrifying to face for both the patient and the supporters. Survival depends on the level of financial, emotional and physical support that is received in most cases. Breast Cancer awareness promotional items serve multiple purposes all of which benefit survivors, victims and the supporters who help them through their struggle.

The items are produced in varying designs. One popular design is the breast cancer ribbon. This ribbon is usually pink, a colour associated with the illness. The ribbon is worn as a broach, a pendant or even a tie pin. Even though it has a look that many consider feminine, it is worn by many men around the world who support the cause. Other fashionable items such a clutches are also used to support the cause.

Customized shirts also help to bring attention to this disease which is a serious global issue. These shirts are typically white, but are sometimes pink and may be decorated with the face or names of survivors. They may even carry important messages about the fight against the disease. At times they are used to bear messages designed to recruit others to join the efforts to reduce or eliminate the illness.For the shirts, the face of the patient along with some inspiring statement may be displayed and the jewelry may have the initials emblazoned into it.

Bumper stickers are another popular option for those who want to raise awareness to the challenge that the disease poses to the lives of human beings around the world. A great feature of bumper stickers is that they spread their message wherever the vehicle travels. To double up on the impact, some drivers choose to attach the stickers on the two bumpers of the vehicle.

These attention grabbing promotional tools function as awareness triggers but they do more than this. They are also used as fund-raising tools. Both professional entities and individuals use them to raise funds to support their anti-cancer ventures.

Organizations tend to use them for their fund-raising value. They are also Incorporated in the campaigns for individual battles against the illness. When used to fund individual campaigns they are incorporated into plans put in place by the supporters of the patient.

While the promotional and fund-raising features of these items definitely cannot be underestimated, consideration must also be given to their sentimental value. For the loved ones of people who do not survive the struggle against the disease, these items are especially valuable as mementos. This is especially true for breast cancer awareness jewelry. Some loved ones engrave the initials of the patient in the item of jewelry. If it is feasible, many will also add a short inspiring quote as well. Many survivors also use these jewelry items to make statements about their own battles with the disease.

Quite often though, those who use them capitalize on their multi-purpose feature. In doing so they use them for both their fund-raising and promotional value at the same time. When the severe nature and global impact of the illness is considered, it is easy to see the justification for their use in this fashion.




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