Friday, February 9, 2018

Strategies That Tommy Car Wash Systems Implement To Maintain Customer Loyalty And Frequency

By Michelle Scott


Tommy car wash is equipped to meet the requirements of its clients. Such an industry has seen its growth worldwide. This has posed a challenge to many car wash holders. This is due to the impact technology has in this field. More advancement is evident in many of these facilities. They range from structural buildings to equipment. Due to the competition, it is necessary for these wash facilities to come up with strategies on how to maintain their customers. Here is more on Tommy car wash systems.

They have come up with a way that will help uphold their esteemed clients without losing them to other facilities. They have developed the club and membership programs. These programs ensure that their clients pay less per wash. This has motivated many clients to wash their cars more frequently unlike before. The monthly VIP membership offers great deals to its users. Due to this, the customers feel appreciated and will keep coming back for more services.

Clients need to feel special. Establishment of VIP lanes will play a vital role in maintaining customers. During busy days, long queues become a challenge to handle. This can be a reason to turn away potential customers. The development of these lanes offers a solution to faithful customers. The customers will feel rewarded with special recognition and will feel prioritized. This method will assist to keep these clients.

Tommy car wash is popular for the many activities they participate in the community. These events maybe sponsorship programs or communal activities such as charities. This has helped build a close relationship with the neighboring community. The community members act as boosters and cheerleaders of the facility. They get attached to the facility and become a part of it. As a result, it helps build the name of the car wash among many people.

The creation of Tommy Express App and a Monthly Club App has played a significant part in ensuring fast and safe transactions. These applications are installed in the smart-phones. They work by the license plates recognition system. The clients do not need to interact with the employees to make payments. The entry and exit points also ensure easy access and exit to the facility. These applications have built customer trust and have helped maintain many clients.

Increased speed is also as a result of improved technology. This has had a positive impact on Tommy car wash. In a great way, it has improved service delivery. This has also helped reduce congestion in the facility. The modern technology has affected service production by speeding up the process. This has attracted most clients since the process does not consume much of their time. Therefore, this will help keep their customers.

The main aim is to provide customer satisfaction. Hence the firm has a team of qualified staff that ensures the needs of customers are met. The employees interact positively with their customers and do what delights them. They make them feel appreciated and prioritized. This helps maintain the loyal customers.

The quality of services rendered is also essential to maintaining customers. For this reason, Tommy ensures that they provide the best services to their clients. They give the cars a spotless face with minimum effort.




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