Monday, April 13, 2015

Promote Your Technical Press Releases With GEOC

By Merv Carlson


The press release of a Tech company is a relatively short piece of literature, but in those few words, you must prove the significance of a person, product, or work. A press release is somewhat of a fake news story that is written in the third person and is meant to sell what the press release is about to an editor or reporter. A press release is used to announce things like scheduled events, personal promotions, new Tech products and services, awards, sales and accomplishments and the like. Reporters are more prone to consider stories that have press releases. They are usually sent as a part of a press release kit, along with a pitch, or alone. A Tech press release, after being created, needs to be distributed all around to approach more readers. GEOC is among the most effective PR distribution channels these days.

Press releases, after being created, should be submitted to the right categories of the right distribution channels. Press releases about Tech should be submitted to Technology category only. Tech press releases should be written in correct format to attract more editors. A quality Tech PR should be formal, short and comprehensive.

Don't Waste Your Opportunity With Your Press Release There are millions of press releases that have little to no success in transferring a visitor to the company or individual that published the press release. Basically, this amounts to a waste of time and resources. All the time invested in creating the release is secondary to the time and resources invested first in getting ready to announce in the press release. You would first have made a great product, idea, or service. You would be all set to talk to these folks, share your knowledge, service product or idea. Then all the time creating the release in the right format, only to have it sit, and do nothing.

Press Releases Are All About Exposure And Traffic Now, while all the focus of this article is basically around getting the attention it deserves, making sure the reporters notice it, having the layout all correct, the paragraphs etc. All of this has one underlying purpose - to bring you to attention in the eye of your target client or visitor.

A Press Release Must Move Traffic To You In order for that purpose to have a desired result, it most often requires that the visitor contact you, touch base with you, visit your site for more information etc. This is a crucial aspect of a properly done press release. Submitting a press release that has no ability, or lacks the ability to "Move Traffic" to you, is pretty much nothing more than Internet Clutter.




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