Thursday, March 26, 2015

Six Questions You Should Ask When Hiring The Best Online Marketing Company

By Benjamin W. Luffkin


Finally, your website is live and running. It has been days but your visitor traffic is not increasing. This is not a website design problem; it is more of an online marketing problem. Perhaps, you don't have the right marketing strategies for website optimization. What you need to do is look for the best online marketing company to formulate the best marketing campaign for your website.

Online marketing companies will promise you the best results but do not easily believe them. Hiring marketing services are not cheap. You should spend time researching about the best online marketing company to make sure your money is well spent. Also, bear in mind that not all marketing companies will have the same strategies. Find the one that will be best suited for your online business.

To know the best online marketing company, you have to get more important information. Ask them these questions and take into consideration their answers:

1. How long will you promote my site? - This question is very important because in order for you to maintain a high level of visibility on the web, you need consistent marketing efforts. What if you need something tweaked, will they continue to make modifications for you?

2. Can I see your sample works? - Online marketing companies should always have a portfolio ready for presentation. This will showcase their past projects and the results. It is important to note how successful the results were. But apart from this, seeing their portfolio personally will give you a good idea of the company's authenticity.

3. What are your usual marketing strategies? - You shouldn't expect a concrete marketing plan based on this question alone but you can observe how detailed the answers will be. More importantly, you have to know if the company's marketing practices are ethical. Never put your money on a company that will produce results through black hat techniques. Otherwise, your website will suffer the ugly consequences.

4. Will you guarantee results? - The foremost reason why you are hiring a marketing company is to get results. A confident marketing company should guarantee the delivery of these results. Put it on paper if you must, this should protect you from false promises. However, do give the marketing company enough time to do their work.

5. Will you update me? - A marketing company should always keep you updated. They should provide you progress reports and data analysis. If you can get a company that offers live click tracking and ROI analysis, that will be very good for your online business.

6. How experienced are you? - Experience is an important quality of an online marketing company. The longer the company is in business, the more likely you will get the results you want.

In your search for the best online marketing company, you should get your fingers working. Do your own research about the company by looking for client feedbacks and testimonials. Reading what previous clients have to say will give you a good idea of the company's services.




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