Growth is, without question, a crucial component of any business. It's easy to see that they have to branch out and one of the best ways to do this is through partnerships. Not only is this useful but any Internet marketing firm can tell you that such a method has provided a number of examples in recent memory. For those who are curious about what these partnerships were all about, these talking points should be able to draw attention to the idea.
One of the biggest, in my view, was when Yahoo purchased the microblogging network known as Tumblr. This was done back in May of last year and to say that it was notable would have been an understatement. Given the fact that Tumblr caters to a strong audience, it made sense that Yahoo would purchase it, allowing the company in question to get into the social media business by proxy. The acquisition in question cost Yahoo $1.1 billion.
Back in February of this year, WhatsApp was purchased by Facebook. For those who many not be familiar with WhatsApp or its functionality, all you have to know is that it serves as an instant messaging platform with the Internet being used as its facilitator of sorts. It was during this month, however, that Facebook announced its purchase of WhatsApp for a staggering sum of $19 billion. I believe that very few can overlook the importance of this acquisition on the part of Facebook.
When it comes to the idea of content, which is crucial in the eyes of firms the likes of fishbat, Microsoft's purchase of Mojang cannot go overlooked. The reason why this is the case is because of Mojang's ownership of the popular video game known as "Minecraft." What this purchase, made in September, means is that Microsoft is currently the owner of one of the best-selling video games of all-time. To say that this is a strong piece of news, to any Internet marketing firm or otherwise, would be putting it mildly.
In terms of social media and business alike, these events are just a few to bring into discussion. No business is going to succeed if it does not change or improve with the times, which is what these types of stories have been able to illustrate. No one can deny the fact that partnerships can take place and acquisitions can be made by bigger entities. When these are done, though, I believe that it speaks volumes about the undeniable power associated with social media.
One of the biggest, in my view, was when Yahoo purchased the microblogging network known as Tumblr. This was done back in May of last year and to say that it was notable would have been an understatement. Given the fact that Tumblr caters to a strong audience, it made sense that Yahoo would purchase it, allowing the company in question to get into the social media business by proxy. The acquisition in question cost Yahoo $1.1 billion.
Back in February of this year, WhatsApp was purchased by Facebook. For those who many not be familiar with WhatsApp or its functionality, all you have to know is that it serves as an instant messaging platform with the Internet being used as its facilitator of sorts. It was during this month, however, that Facebook announced its purchase of WhatsApp for a staggering sum of $19 billion. I believe that very few can overlook the importance of this acquisition on the part of Facebook.
When it comes to the idea of content, which is crucial in the eyes of firms the likes of fishbat, Microsoft's purchase of Mojang cannot go overlooked. The reason why this is the case is because of Mojang's ownership of the popular video game known as "Minecraft." What this purchase, made in September, means is that Microsoft is currently the owner of one of the best-selling video games of all-time. To say that this is a strong piece of news, to any Internet marketing firm or otherwise, would be putting it mildly.
In terms of social media and business alike, these events are just a few to bring into discussion. No business is going to succeed if it does not change or improve with the times, which is what these types of stories have been able to illustrate. No one can deny the fact that partnerships can take place and acquisitions can be made by bigger entities. When these are done, though, I believe that it speaks volumes about the undeniable power associated with social media.
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