Tuesday, September 23, 2014

Tips For Creating Real Estate Marketing Brochures

By Karina Frost


In order to be successful, realtors must rely on a variety of different tools and efforts to spread the word about themselves and the homes on the market they are selling. Competition is usually high and agents often have to polish up their marketing efforts, or even try new things. These efforts include real estate marketing brochures.

A brochure is only as effective as the design. You do not want something overly flashy or smashed together with a bunch of text. It should be a blend of pictures, text, and graphics. To start, include a picture of yourself, such as one that would be used by your agency. You should also include pertinent information such as your phone numbers and email address so that clients have multiple methods to contact you. It is also a good idea to include the slogan for your agency. With this information, you are establishing a familiar aspect for your potential clients.

The printing of your brochures will be another factor that will greatly influence the success of your campaign. This includes two aspects. First, you should make sure that your brochure is printed on both sides. You should choose a few ideal properties, including good representative photos of the properties and crucial listing information.

How will you have your brochures printed? You can have a company handle both the design and printing. Another choice is to handle the designing on your own, with your own software, and then have a company print them for you. If you choose the latter, consider using a template in your designing efforts. By handling the design and letting a company handle the printing, you can save money on design costs, especially since a lot of companies offer discounts for bulk printing.

Your brochure should have a small section dedicated to providing potential clients with helpful tips to aid them in choosing a home, buying a home, or selling a home. The tips you provide should fit with the type of brochure you are creating. For example, if you are creating one that lists foreclosure properties, the tips should be related to the selecting or buying process for foreclosures.

Your professional biography is an important part of your career and securing clientele. It gives you credibility. In adding biographical information, limit what you include. Adding too much is unprofessional and may make clients think you are trying to overplay your abilities or professional standing.

The method of distribution also plays a role in an agent's success. In order for brochures to be effective, you will need a method that allows you to distribute widely. Your brochure can be sent through the mail with the use of a mailing list, handed out in person, or left at stores and businesses. Make sure the method you use is within the law.

Ultimately, it usually takes a compilation of multiple tools and methods for realtors to establish a name and remain high in the competitive market. An agent has the desire to be successful, of course, but he or she also has a duty to make the clients happy with their purchase or sale. Using brochures to help market their abilities and properties helps both the clients and the realtors.




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