Many business owners use social media effectively to promote their products and services. One of the major advantages of these services is they provide free advertising, and help to keep your brand visible. A crucial aspect of tapping into the power of social media is harnessing the 'like' - getting more likes on Facebook means appearing to be both popular and trusted, and this in turn attracts more customers and/or clients. Here is how to increase the number of thumbs up your business profile receives.
Starting with advice that might seem self-evident, it is vital that you complete your business profile. Include essential information about your product or services in an 'about' section, and include a gallery if applicable so that potential customers can see what it is you offer. Filling your profile with useful information will guarantee that people will return to view it.
Harnessing your existing network of business as well as personal contacts is a crucial way of gaining likes for your profile, especially if you run a start-up and do not yet have widespread visibility. It is easy to request that friends like your page, and mutual support between businesses is a good way of tapping into your network.
Social plug-ins are a useful way of redirecting traffic to your website to your Facebook page, to increase likes. Customers or clients who already buy your products or use your services can click on a like button without having to leave your site or web store, and by doing so can share links to your website with their associates.
An additional way to gain more likes at no great expense is to run contests. People of all descriptions enjoy receiving free goods, and you can offer a product hamper to the person who creates the most imaginative artwork incorporating your product, or the prize can go to the person who's mention of your product receives the most likes - the possibilities are endless. Just make sure to follow Facebook's promotion guidelines.
It is wise to publish engaging, upbeat content to your page. A flood of posts that are only tangentially relevant might cause people to unlike your page. A mix of fun, humorous updates relevant to your business and concise news updates should be effective.
In addition to ensuring that all content on your profile is engaging, you must also make sure that your feed remains active. At least one update per day is necessary if you want your business profile to remain visible in people's feeds, and content that is interesting or exciting enough to be liked will further maintain your visibility.
Besides the free service of Facebook hosting professional pages, there are also Facebook ads which are effective for targeting specific demographics or potential customers or clients who have relevant interests. Because Facebook has access to a diverse range of statistical information, you can tailor your ad to your target market and this will promise a higher rate of conversion to successful likes.
A large part of improving the performance of your social media presence is analyzing the response to the information you put out. See which kinds of posts get the most enthusiastic response, and adjust your approach accordingly. With time, it should be easy to post updates and contests that will grab the attention of viewers and encourage shares, and this in turn will expand your visibility on the platform.
Starting with advice that might seem self-evident, it is vital that you complete your business profile. Include essential information about your product or services in an 'about' section, and include a gallery if applicable so that potential customers can see what it is you offer. Filling your profile with useful information will guarantee that people will return to view it.
Harnessing your existing network of business as well as personal contacts is a crucial way of gaining likes for your profile, especially if you run a start-up and do not yet have widespread visibility. It is easy to request that friends like your page, and mutual support between businesses is a good way of tapping into your network.
Social plug-ins are a useful way of redirecting traffic to your website to your Facebook page, to increase likes. Customers or clients who already buy your products or use your services can click on a like button without having to leave your site or web store, and by doing so can share links to your website with their associates.
An additional way to gain more likes at no great expense is to run contests. People of all descriptions enjoy receiving free goods, and you can offer a product hamper to the person who creates the most imaginative artwork incorporating your product, or the prize can go to the person who's mention of your product receives the most likes - the possibilities are endless. Just make sure to follow Facebook's promotion guidelines.
It is wise to publish engaging, upbeat content to your page. A flood of posts that are only tangentially relevant might cause people to unlike your page. A mix of fun, humorous updates relevant to your business and concise news updates should be effective.
In addition to ensuring that all content on your profile is engaging, you must also make sure that your feed remains active. At least one update per day is necessary if you want your business profile to remain visible in people's feeds, and content that is interesting or exciting enough to be liked will further maintain your visibility.
Besides the free service of Facebook hosting professional pages, there are also Facebook ads which are effective for targeting specific demographics or potential customers or clients who have relevant interests. Because Facebook has access to a diverse range of statistical information, you can tailor your ad to your target market and this will promise a higher rate of conversion to successful likes.
A large part of improving the performance of your social media presence is analyzing the response to the information you put out. See which kinds of posts get the most enthusiastic response, and adjust your approach accordingly. With time, it should be easy to post updates and contests that will grab the attention of viewers and encourage shares, and this in turn will expand your visibility on the platform.
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