The stakeholders are probably the most important people to a corporation because it is these people who would hold up the corporation. In the long term, they are the ones who would affect the business and they might come in the form of investors, clients, or workers. So when one would run a corporation, his management team has to always make sure that the business has good stakeholder relations.
Now one will be able to see that marketing principles can actually be very useful when it comes to pleasing the stakeholders and keeping them happy. Now there are actually many marketing techniques that can be used in this type of situation because marketing is very broad. Here are a list of some of the most common ways marketing can be used.
When one would first gain stakeholders in the business, it is always important for the management to do research on the important people. This type of research is called market research because it will aim to come up with techniques to know how to serve them better. Customers, investors, suppliers, and business partners are a part of this audience.
If one has already done his homework on the mentioned individuals above, then he must find a way to be able to communicate with them in order for them to keep updated. It is important that the management would be to the one to take initiative to strengthen the relationship. They must keep these people updated about the operations and the results of the operations.
One of the best ways of communication would be none other than customers service. The customer service team would always be the ones who would spearhead the battle against the stakeholders. They are the ones who will come in direct contact with stakeholders before they reach the higher ups in the business.
Now another form of communication would actually be social media and the internet. These days, businesses would actually make use of the internet entities or bodies in order to quickly update the people who are affecting the business. Of course the management may make use of blogs, social networking sites, and also websites in order to keep on updating the stakeholders.
Now aside from the internet and customer service, the management may actually also use the mass media in order to reach out to these stakeholders. Now it is for this very reason that the public relations team has to be very good because they will be dealing with the media or the press directly. The media can help build up the name of the company by making articles or stories about them.
So as one can see, it is extremely important to have good stakeholder relations because these relations may improve or destroy a corporation. Of course the marketing team would have to deal with this aspect. They would have to come up with ways to be able to make the stakeholders happy so that they will always be willing to associate themselves with the business.
Now one will be able to see that marketing principles can actually be very useful when it comes to pleasing the stakeholders and keeping them happy. Now there are actually many marketing techniques that can be used in this type of situation because marketing is very broad. Here are a list of some of the most common ways marketing can be used.
When one would first gain stakeholders in the business, it is always important for the management to do research on the important people. This type of research is called market research because it will aim to come up with techniques to know how to serve them better. Customers, investors, suppliers, and business partners are a part of this audience.
If one has already done his homework on the mentioned individuals above, then he must find a way to be able to communicate with them in order for them to keep updated. It is important that the management would be to the one to take initiative to strengthen the relationship. They must keep these people updated about the operations and the results of the operations.
One of the best ways of communication would be none other than customers service. The customer service team would always be the ones who would spearhead the battle against the stakeholders. They are the ones who will come in direct contact with stakeholders before they reach the higher ups in the business.
Now another form of communication would actually be social media and the internet. These days, businesses would actually make use of the internet entities or bodies in order to quickly update the people who are affecting the business. Of course the management may make use of blogs, social networking sites, and also websites in order to keep on updating the stakeholders.
Now aside from the internet and customer service, the management may actually also use the mass media in order to reach out to these stakeholders. Now it is for this very reason that the public relations team has to be very good because they will be dealing with the media or the press directly. The media can help build up the name of the company by making articles or stories about them.
So as one can see, it is extremely important to have good stakeholder relations because these relations may improve or destroy a corporation. Of course the marketing team would have to deal with this aspect. They would have to come up with ways to be able to make the stakeholders happy so that they will always be willing to associate themselves with the business.
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