Friday, April 5, 2013

Why Websites Such As Youtube Are Vital Ingredients For Success In The Home Business World

By Howe Russell


If you take a look around Youtube for online business related content, you will notice a range of different approaches being used to promote affiliate businesses such as Empower Network, Dynamic Digital Enterprise and others. Today we will delve into the facts on how to create attractive video content for your chosen program.

Neglecting the power of video marketing is a major mistake made by wannabe entrepreneurs. this is not only a very powerful tool for marketing your business, it is also very cost effective given that most video networks are absolutely free to use.

With so many affiliates and entrepreneurs failing to make the most of the extreme power which can be gained from an effective video marketing campaign, the door is wide open for those who are not afraid to try new approaches at building their brand.

Of the small percentage of affiliate marketers who do already use videos to build their brand, very few are doing it efficiently enough to see any long term results. Here is a checklist of the top ingredients for a successful Youtube channel:

* Don't mix your content. Select your niche and dominate it.

* Use the power of interaction with your followers.

* Get your keywords in place.

* Provide useful content.

* Commit to providing fresh content on a regular basis.

By getting these five principles in place and being consistent in your efforts to uphold them, you will be able to build a substantial following within any niche via video marketing services such as Youtube and Dailymotion. Here are the principles with an explanation of each one:

* Don't mix your content. Select your niche and dominate it.

If your channel is split between multiple niches it will be more difficult for you to establish yourself as a true specialist in your chosen area. This means you should stop uploading family videos or sports related content to your channel if it's primary mission is to promote your home based business. []

* Engage your viewers with your content.

By encouraging viewers to comment and share your work you do two thing. First of all, people like to be encouraged to provide their thoughts and feedback. Secondly, this helps with your video's rankings in it's targeted keyword search. That's because Youtube pay close attention to social media signals, so if your viewers are commenting and sharing your videos via websites like Facebook then it only helps you even further.

* Learn how to use keywords to dominate your chosen search results.

Taking the time to understand the importance of keywords is vital to success on websites like Youtube. You cannot achieve domination within your niche if you are neglecting to add relevant keywords to your content. Try to keep them down to three per video, this ensures your videos are specific to their topic and can enjoy higher rankings in search results.

* Connect with your audience by helping them to succeed.

The easiest way to succeed is to help others do the same thing. People won't follow you if you are merely uploading sales pitches and trying to persuade them to buy things from you. The rules of business still apply, so trust plays a major role. In order for people to be prepared to buy anything from you or join a business you recommend, they need to be able to trust you. By uploading helpful videos for other affiliate marketers, you will be able to build that trust.

* Be consistent with your uploads.

The final point is where most people fall down. While it's great at the beginning, the novelty can wear off quite quickly. Particularly if your early uploads are not attracting a significant number of viewers yet. While some channels are able to build an overnight following because they have an interesting thumbnail or video title, the proper way to build an established Youtube page is to upload consistent new content. This allows Youtube to consider you as a leader within your niche and begin to rank all of your uploads higher due to the added weight being placed behind your new authority status.

Affiliates using companies like Primerica and Empower Network can benefit greatly from effective video marketing because the vast majority of people in this industry overlook it. Sometimes, the best marketing methods are actually the free ones which are widely available to the masses.




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