Monday, April 22, 2013

Customized Uniform Singapore: Branding 101 With Merchandise

By Melissa Powell


There are infinite possibilities when it comes to advertising a business' products and services, and these usually take either of two forms: soft-sell or hard-sell advertising. To put it roughly, soft-sell advertising introduces services or products in a subdued manner, usually just aiming to let the market know that it exists, sans blatantly telling them to avail of it. This, meanwhile, is the job of hard-selling advertising. It works to let the market know the features of a product or service and, ultimately, encourage them to make a purchase.

There are lots of ways by which businesses can soft-sell their brand. Investing on company merchandise is among these. Things such as tees, mugs, notebooks, bags, as well as pens may look too simple to merit the serious attention of anybody, but they hold a potential for brand awareness that is as big as any.

Company uniforms like a customized uniform Singapore, just like other merchandise, convey a brand's identity to the public. In a business' inner circles, uniforms offer a sense of belongingness. Their psychology is largely personal as well, affecting the wearer's demeanor and, similarly, the owner lending a one-of-a-kind personality to the outfits.

How could companies make the most of this? By providing a ready made uniform Singapore, companies can let employees help soft-sell their brand each time they wear their uniform to work. Companies only have to find a uniform supplier Singapore to provide excellent-quality fabric and designs that will perfectly match the brand.

What are some of the vital guidelines companies ought to remember in creating uniforms? In designing uniforms, companies should aim to balance visual appeal with functionality and comfort. A uniform meant for daily office use must rightfully take a different form from a company uniform for special events, such as corporate events out of town, fund raisers, conventions, and outreach activities. It is also important to give staff the accurate sizing, since it only takes a uniform that doesn't fit to defeat the whole purpose.




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