Monday, February 4, 2013

Ways Using Take Away Food Packaging Is Good For Customer Retention

By Mark Ferguson


Recyclable containers are used in many new ways today. Not only is coffee at Starbucks served in containers made from alternative sources, but so are Cokes, burgers, and much more. Although this comes with a long history, how using take away food packaging is good for customer retention is just now being understood.

It was in 1989 that McDonald's came to the fore by changing their non-recyclable Styrofoam containers to recyclable paper wrappers and cardboard boxes. This was the forerunner of environmentally friendly containers. It was not long after before similar drive-through outlets adopted this idea.

This drive came with changes in internal policies designed to directly address environmental concerns. Their objective was to reduce pollution and landfill wastes in order to ensure cleaner water and air. This found customer bases increasing, not only for the convenience of these types of meals, but because of the containers as well.

A recent report demonstrated that 80% of consumers eat the majority of meals from drive-through restaurants and that, of these, 20% use the drive-through. This was a new concept that required new containers. The result was a redesign that took into account the fact that many people eat while traveling.

Recycling has expanded to include areas beyond containers as well. For instance, cooking oils are now converted into biofuels to run vehicles, heat homes, and produce energy, for many other uses. In fact, many chains have been recognized by the US Environmental Protection Agency for their efforts in finding new ways to reuse products like polystyrene, cardboard, and paper.

Take away food packaging is good for customer retention. It is lightweight and convenient, easy to carry, and eliminates the necessity of secondary packages. As a result, benefits are being received by the environment as well as the consumers.




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