If you are thinking of opening a new retail outlet, you need to take time and plan on how you will set your merchandise for sale. The more attractively you manage to display your products, the likelier it is that you will attract more customers to buy what you have on offer. Here is a detailed guide to different designs of display shelving and what advantages they offer to the discerning seller.
The use of wood has an enduring attraction when it comes to the design of shelves, irrespective of whether you want to display books or jewelry. However, to attain the best effect the wood has to be well finished to give the desired impression of natural classic taste. Today you can opt for artificial products that have a quaint wooden finish including very natural looking grainy patterns.
You will also add a measure of untainted elegance by displaying your merchandise on glass shelves. These come highly recommended especially considering that you do not have to move the items being displayed so the viewers can see them from another angle. As such, glass shelving is a showroom solution that renders itself to such products as handheld consumer electronic devices as well as jewelry.
The sturdiness of metal displays is another factor that should drive your decision for a workable solution. Metallic shelves are especially recommended when you need to put bulky or heavy items on show. In any case though, look for shelves that have a good finish such as chrome if you want to combine the heavy duty nature of metal with a measure of style.
You may opt for the most versatile shelves but unless you use proper showroom principles, you will repel instead of attracting shoppers. Of the principles to bear in mind, balance and symmetry are especially important. As such, you need to put as much effort to ensure that your items do not appear too cluttered in one section or another area appears too empty.
You can achieve impressive results with your displays if you opt for colors that put the products you have on display to their best. You need to avoid some color combinations that will prove to be a turn off for your would be customers such as red products on a dark blue background. The best combination of colors should be complementary and tantalizing to the eyes of the customers you are targeting.
You will also make more sales if you manage to illuminate your items brilliantly. In most cases, the more the natural light, the better your items will appear in the eyes of the buyers. However, you can make good use of innovative artificial lighting effects especially if there are aspects of the items on sale you want to put in the best light and others that you would not like to be as prominent.
If you are looking to make good sales at an exhibition, you need to think innovatively. Even if you have the right products you may be outdone by the competition if your products are not displayed in their best lights. The tips outlined above on display shelving are effective for all sorts of merchandise including jewelry and electronics.
The use of wood has an enduring attraction when it comes to the design of shelves, irrespective of whether you want to display books or jewelry. However, to attain the best effect the wood has to be well finished to give the desired impression of natural classic taste. Today you can opt for artificial products that have a quaint wooden finish including very natural looking grainy patterns.
You will also add a measure of untainted elegance by displaying your merchandise on glass shelves. These come highly recommended especially considering that you do not have to move the items being displayed so the viewers can see them from another angle. As such, glass shelving is a showroom solution that renders itself to such products as handheld consumer electronic devices as well as jewelry.
The sturdiness of metal displays is another factor that should drive your decision for a workable solution. Metallic shelves are especially recommended when you need to put bulky or heavy items on show. In any case though, look for shelves that have a good finish such as chrome if you want to combine the heavy duty nature of metal with a measure of style.
You may opt for the most versatile shelves but unless you use proper showroom principles, you will repel instead of attracting shoppers. Of the principles to bear in mind, balance and symmetry are especially important. As such, you need to put as much effort to ensure that your items do not appear too cluttered in one section or another area appears too empty.
You can achieve impressive results with your displays if you opt for colors that put the products you have on display to their best. You need to avoid some color combinations that will prove to be a turn off for your would be customers such as red products on a dark blue background. The best combination of colors should be complementary and tantalizing to the eyes of the customers you are targeting.
You will also make more sales if you manage to illuminate your items brilliantly. In most cases, the more the natural light, the better your items will appear in the eyes of the buyers. However, you can make good use of innovative artificial lighting effects especially if there are aspects of the items on sale you want to put in the best light and others that you would not like to be as prominent.
If you are looking to make good sales at an exhibition, you need to think innovatively. Even if you have the right products you may be outdone by the competition if your products are not displayed in their best lights. The tips outlined above on display shelving are effective for all sorts of merchandise including jewelry and electronics.
About the Author:
GDP are a UK based retail shelvingcompany, specialising in display shelving with many years of experience in the industry, from post offices to chemists. See their website for more information http://www.gdpshopfitting.co.uk/
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