There are various tricks you can use to spice up your direct mail packaging and further the success of your campaigns. Your design can be done easily with tools like a DVD or CD template. As for coming up with campaigns that are unique, though, you can use some tricky ideas to create better your direct mail packaging. Many expertly crafted direct mail pieces are tossed strait in the trash soon after coming from the mailbox. Your response rates can be raised as you find ways to pique the interest of the recipients of your direct mail campaign pieces.
This article will delve further into three main ways to get a better response through clever direct mail packaging design. First, you can surprise your recipients and do something that they won't expect. Second, you can urge response through curiosity. Finally, you can learn who your potential recipients are and cater to them specifically.
Direct mail campaigns can be an inexpensive way to optimize your advertising dollars. However, everyone seems fairly aware of this, so potential clients or customers of yours are often flooded with direct mail each day. Your mailer needs quality enough direct mail packaging design to avoid the junk heap. You can do so by surprising your recipients. Many consumers expect offers for free things that require them to do something. They may not expect you to actually include a free sample of your product. You can also overwhelm your recipients. One bank actually sent bricks, real diamonds, and desk telephones each with a tagline like, "We're as solid as this brick." They reported that they were successful with the campaign. Less extreme though, you could send a disk that you design using a DVD or CD template. Most people are not accustomed to getting unsolicited disks in the mail.
Another method is to appeal to the curiosity that is in almost all of us. One trick is to send your potential clients a bulky package that obviously contains a mysterious object. In tests, bulky pen-and pad mailers and the like got a response double the rate of flat enclosures. Another less subtle way to appeal to curiosity is to print things like "DO NOT OPEN" on the outside of the envelope. Some people may obey, but others will be more curious than usual, and open your mailer when they would otherwise trash it.
A final strategy is to learn about the audience for your mailer. Some campaigns are even specifically targeted at individual businesses or people. The more your campaign appeals to the specific characteristics of your recipients the better your response rate will probably be. Consumers usually appreciate honesty in advertising, and you could use that knowledge to your advantage also.
Using things such as a DVD or CD template, special tricks, and focusing your direct mail packaging and your campaign on standing out can make for more successful campaigns.
This article will delve further into three main ways to get a better response through clever direct mail packaging design. First, you can surprise your recipients and do something that they won't expect. Second, you can urge response through curiosity. Finally, you can learn who your potential recipients are and cater to them specifically.
Direct mail campaigns can be an inexpensive way to optimize your advertising dollars. However, everyone seems fairly aware of this, so potential clients or customers of yours are often flooded with direct mail each day. Your mailer needs quality enough direct mail packaging design to avoid the junk heap. You can do so by surprising your recipients. Many consumers expect offers for free things that require them to do something. They may not expect you to actually include a free sample of your product. You can also overwhelm your recipients. One bank actually sent bricks, real diamonds, and desk telephones each with a tagline like, "We're as solid as this brick." They reported that they were successful with the campaign. Less extreme though, you could send a disk that you design using a DVD or CD template. Most people are not accustomed to getting unsolicited disks in the mail.
Another method is to appeal to the curiosity that is in almost all of us. One trick is to send your potential clients a bulky package that obviously contains a mysterious object. In tests, bulky pen-and pad mailers and the like got a response double the rate of flat enclosures. Another less subtle way to appeal to curiosity is to print things like "DO NOT OPEN" on the outside of the envelope. Some people may obey, but others will be more curious than usual, and open your mailer when they would otherwise trash it.
A final strategy is to learn about the audience for your mailer. Some campaigns are even specifically targeted at individual businesses or people. The more your campaign appeals to the specific characteristics of your recipients the better your response rate will probably be. Consumers usually appreciate honesty in advertising, and you could use that knowledge to your advantage also.
Using things such as a DVD or CD template, special tricks, and focusing your direct mail packaging and your campaign on standing out can make for more successful campaigns.
About the Author:
Looking to find the best deal on direct mail packaging, then visit Roxy Albright's site to find the best advice on this and other services such as a CD template for your business.
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