Friday, August 9, 2019

Product Success With Customer Demand Planning

By Angela Moore


There are often several steps companies must go through before releasing new products to the marketplace. One of the first, and most important, is to determine the amount of interest through customer demand planning or CDP. For, by knowing the amount of interest, companies can often save money by introducing the number of products which have been forecast.

CDP is also an important element when it comes to value chain marketing and management. For, the first and most important step in the process is forecasting product demand. After which, managers often have a much easier time when it comes to deploying resources necessary during the initial release phase of the product.

While most planning systems use a top down approach when it comes to marketing and product release, CDP uses a bottom up approach. In most cases, there are only a few risks related to the number of planners required and those related to the number of products to be released.

While there are software applications and programs which can assist with CDP, some are better than others. As such, it is important that managers read reviews and select the one which is the best as related to product type. Whereas, there are also retail models in which manufacturers and retailers work in partnership to eliminate the middle man approach. In doing so, both tend to cut costs over time.

The complexities and challenges when it comes to discovering various markets are numerous though vastly different from those which suppliers such distributors and manufacturers face. As a result, the technology related to demand management for the merchant is also different compared to the manufacturer or brand on the supply side. In one case, demographics often play a major role with regards to interest in products in different areas of the world.

CPD includes customer service, demand creation inventory, technology, sourcing, pricing optimization, travel optimization and channel management. For, if a company can not plan for the results of a product release, most will not be successful in the long run. Whereas, those whom can predict and prepare for the number of products to be released to the marketplace based on a demand forecast, then most often success will follow.

Like in other areas of business, predictive analytics and forecasts are essential. For, CDP changes the way businesses and companies operate and perform prior to becoming competitive in the industry. In using these solutions, a number of companies are now using newer methods of increasing efficiency and cutting costs which are actually working better than those of the past.

Productivity on any level is never an accident or a mistake. For, to be successful a company has to plan ahead and forecast these models to assure that released inventory can meet product demand. As such, a number of companies whom have lacked success in the past are now becoming more successful by using CDP and other new methods to determine the interest in different products before an initial release.




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