Monday, October 31, 2016

Useful Facts About Online Subscription Service

By Barbara Carter


There are many web business models. The most common involves advertisement. The subscription business model offers internet entrepreneurs with an opportunity to earn money. With the right approach, an online subscription service will earn profits. A person needs a business plan. If one does not plan, he is simply planning to fail. In addition, success will not happen overnight. Some level of patience will come in handy. There is no shortcut to success even if a person is doing business online. The same principles still apply irrespective of the model in question.

The most important thing is to have a subscribing portal that people find valuable. If that is the case, customers will be willing to pay the price stipulated. Convincing people to buy is not easy. It involves more than marketing. The service should sell itself. People should find it so valuable to the extent that they cannot do without it.

As a start, one can have a freemium model. This involves giving people a taste and then requiring them to pay latter if they find that they can benefit. There can be a trial period of seven days or one month. After trial, customers should be required to subscribe by making a monthly or annual payment. Reasonable fees are necessary.

There are things that can do well with the subscribing model. They include books, journals, articles, music, videos and software. Also, pay TV works well with this approach. Nowadays, there are many internet TV sites. They offer their services at a cost. Before a person can access the most prestigious academic journals in the world, he has to subscribe.

Newspapers and magazines inform, entertain and enlighten. For a long time, people had to pay money to get newspapers. All these changed with the dawn of the internet because of the free availability of news. However, the leading newspapers have realized that freely available news is not as good as what they offer. That is why they charge for web content.

An internet entrepreneur can decide to start a subscribing platform. This is not the simplest business to operate. The money will not come in unless a person is dedicated to understanding the tricks of the business. An individual will have to be diligent. There has never been a shortcut to success; one must work hard. Patience and resilience are also needed.

An individual can come up with a unique subscription idea and proceed to set up a website. However, there is no need to reinvent the wheel. An individual can see what already exists and look into ways to improve on what is there. A person should take time, study the various services in the industry, and subsequently get lessons.

It is not free to operate a web subscription platform. The website will be hosted at a cost. The people in charge of posting content and maintaining the website will have to be paid a salary. There might also be third party obligations and costs because of the involvement of third party content. Thus, customers have to pay for subscription services.




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