Sunday, August 28, 2016

Emerging Trends In Hotel Video Production

By Nancy Ellis


Videography is the art of creating moving images which are aimed at passing certain information. This technology has made things smarter in the way we pass information. Sometimes, people may not have time to read some of the information provided by these hotels in their sites. This has made hotel Video Production remain the mostly preferred method for marketing.

Video shooting is one of the best and effective ways in which hotels use to reach their clients. However the move also comes with challenges which forces for businesses to adapt to these challenges. One of the current trends is the availability of different hotels providing the same services. This has negatively impacted the new upcoming hotels in the industry.

Also the results are massive when all the protocols are observed. The target group on the other hand will also help in determining the pricing, location, the content to be included or excluded and the general formatting of the production. This helps in achieving quality productions which will be eye catching to the customers.

This is very challenging and may lead to poor productions which may not impress the clients thus turning them away. This impacts the business negatively and may be very costly for the business to record another production in cases where the customers complain about the quality. Lack of skills and professionalism is also another factor that has massively affected the industry.

This is to avoid any financial constraints that are bound to be experienced. In cases where the project is very costly to the business opting for cheaper ways of marketing is always advisable. Also the costs to be incurred can be used to determine whether the project is worthwhile that is, is the marketing strategy going to payback within the shortest time possible. In scenarios where the project will make the hotel spend and will not payback the costs incurred, it is prudent for the business to opt for cheaper ways of conducting the whole project.

These cultural practices which can be used may include the type of food which are usually associated with certain cultures or activities which features some cultural communities in the world. This makes customers have that unforgettable experience when they visit the hotels forgetting even that they were far from their home.

This is one of the challenges that hotel businesses are facing when they opt to do their marketing through videos. The internet is a very effective way of doing marketing. When hotels opt to use videos to create awareness of the business, most spammers use this as a way of conning people. The site chosen to post these videos should be safe enough for the public who may opt to visit.

After the videos are produced and necessary editing has been made, they are later posted on internet sites where customers can watch and leave reviews of the services. It is always advisable for hotels to engage their clients in interactive conversations so that feedback are provided. This can be done by posing certain questions to every client who has watched the video. This helps the business to evaluate their production and also engage the public for their opinions on where advancements should be done.




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