Saturday, July 11, 2015

How LED Lights Enhance Point of Purchase Display

By Michael Zhang


Point of purchase displays must attract attention. Their job is to focus your clients on a product that they will need instantly. But there's a large amount of competition. So how does one make a display stand proud of the rest? LED light panels are a good place to begin. Some of the ways LED lights augment point of purchase displays include: Power over how purchasers view a product on view. Minimal upkeep and long-life. Highly cost efficient. Product-friendly. We'll take another look at each of these benefits

LED Light Panels Attract Attention

Above all, effective lighting pulls folks in. By illuminating a point of purchase display, you quickly add a distinguishing factor that gives the customer a reason to focus on a choice product or promotion. This approach works even in well-lit retail environments, as focused LED light panels change the mood of the chosen display and set it apart from the broader store. That mood is an important element, because it will give you greater power over how the customer feels about the product displayed. Different colours awaken different feelings. When the sort of lighting is in sync with the product, it increases the chance of making a sale

Cool to touch, Light on the Pocket

From a practical point of view too , LED lighting is the best way to go re both cost and feel. Energy efficiency has become a vital consideration in recent years, as businesses look to eco friendly options and the associated savings. The numbers speak up for themselves; LED lighting uses around 75% less energy than other lights and lasts up to 30,000 hours, approximately 20 times longer than conventional options. Maintaining LED lighting displays is simpler than florescent and traditional bulbs. Even when they do eventually need changing, LED lights are cool to touch, making the process fast and effective.

Protect the Products

As advantageous as it is to attract attention to products with a smart lighting solution, it's no good if those lights discolor and damage the products. LED lighting deters this from occuring, allowing products to sit on show for lengthy periods of time without being trashed. From each angle, LED lighting shines through as the simplest way to improve point of purchase displays.




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